Panduan lengkap digital marketing

Digital Marketing, strategi promosi produk dan layanan masa kini, yang berisi kumpulan teknik pemasaran modern yang berkekuatan dalam memersuasi dan memotivasi calon konsumen untuk menindaklanjutinya dengan aksi-aksi bisnis. Berbagai hasil nyata dari strategi pemasaran digital diantaranya meningkatkan penjualan, mendapat loyalitas pelanggan, media komunikasi dengan pelanggan, menjangkau audiens…

Manajemen dan strategi kepuasan pelanggan

Saat ini kepuasan pelanggan (customer satisfaction) telah menjadi keyword dalam pernyataan visi, misi, tujuan, sasaran, positioning, slogan, dan/atau tagline beraneka ragam organisasi, baik bisnis maupun non-bisnis. Namun, sayangnya, tak banyak yang sungguh-sungguh memahami apa itu kepuasan pelanggan, bagaimana mengukurnya, serta bagaimana mewujudkannya. Buku berjudul "Manajemen dan Strategi Ke…

Easy copywriting : contek abis, sampai laris!

Akhirnya! Rahasia Menulis Naskah Iklan dengan Mudah segera Dibongkar EASY COPYWRITING Contek Abis, Sampai Laris! Selama berjam-jam, Anda akan belajar banyak tentang: 1. Bagaimana Mempebesar Konversi Penjualan hingga 300%? 2. Bagaimana Menulis Penawaran yang SULIT DITOLAK Calon Pembeli? 3. 13 Jenis Headline yang Mematikan 4. 10 Teknik Menulis Copywriting yang Dapat Membius Ma…

The infinite asset: managing brands to build new value

Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.

Discover your CEO brand: secrets to embracing and maximizing your unique valu…

Why you need a brand-- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition - what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster a…

The China factor: leveraging emerging business strategies to compete, grow, a…

The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research.

Red ocean traps

he Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

The rise of the platform marketer: performance marketing with Google, Faceboo…

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive grow…

The agile marketer: turning customer experience into your competitive advantage

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formid…

Hacking sales: the ultimate playbook and tool guide to building a high veloci…

Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales an…

The connectors: how the world's most successful businesspeople build relation…

Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better―but don’t spend time working on the underlying skills. This book explains how to develop better, more profitable connections―as illustrated proven by some of the world’s most successful professionals. Even if you're not a “people person,” you can dramatic…

The new rules of sales and service: how to use agile selling, real-time custo…

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'--there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant…

Brand admiration: building a business people love

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that cus…

Marketing 4.0 : bergerak dari tradisional ke digital

"Dewasa ini, dunia teknologi bergerak begitu cepat sehingga setiap perubahan mempercepat perubahan berikutnya. Menjadi penting di lingkungan seperti itu untuk memiliki garis dasar dan titik referensi guna membantu pemasar men-emukan jalan ke depan. Marketing 4.0 menawarkan pengetahuan baru yang akan menjadi titik awal dan sumber daya yang berharga untuk semua orang yang mencoba menciptakan sert…

Marketing

Marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers,clients, partners, and society at large.

Marketing : the core

Marketing: The Core uses a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their com-bined classroom alternative and consulting experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student l…

Marketing

Edisi

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ISBN/ISSN

9780077861094

Deskripsi Fisik

xxxviii, 454 hal. : il. ; 29 cm.

Judul Seri

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No. Panggil

658.8 Hun m

Multi-screen marketing : yhe seven things you need to know to reach your cust…

What is a typical consumer doing right now? There's a decent chance that the answer involves at least one screen. She might be browsing her favorite shopping sites on her tablet, group chatting with friends on her smartphone, or watching the morning weather report on TV. Throw in a handful of apps running in the background, and the result is a new set of opportunities to reach people where they…

The retargeting playbook : how to turn web-window shoppers into customers

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ISBN/ISSN

9781118832646

Deskripsi Fisik

xii, 177 hlm. : ill. ; 24 cm.

Judul Seri

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No. Panggil

658.8 Ber t

Relationship marketing : strategi menciptakan keunggulan bersaing

Buku ini menjelaskan bagaimana konsep relationship marketing dijalankan dalam dunia bisnis sehingga perusahaan dapat mencapai keuntungan maksimal dan pelanggan memperoleh kepuasan terhadap produk/jasa yang dijuai kepada pelanggan.