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The agile marketer: turning customer experience into your competitive advantage
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formid…
- Edisi
- -
- ISBN/ISSN
- 9781119223009
- Deskripsi Fisik
- xiii, 219 pages ; 24 cm.
- Judul Seri
- Manajemen, Marketing
- No. Panggil
- 658.8 Sma t
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah 
Akuntansi 
Penelitian 
Teknik Sipil 
Teknik Mesin