Marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers,clients, partners, and society at large.
Our primary objective in the ninth edition of Retailing Management is to inform st dents about the exciting new developments in the retail industry. Retailing has evolve into a high-tech, global growth industry. Retailers like Walmart, Home Dej Amazon, Starbucks, and Kroger are some of the most admired and sophisticated busi¬nesses in the world. The developments in the industry are providing c…