Manajemen strategik adalah sebuah ilmu yang digunakan untuk menganalisis, merencanakan, menyusun, dan mengevaluasi keputusan dan tindakan yang akan diambil dalam sebuah organisasi atau lembaga. Dengan melalui buku ini, dipaparkan strategi manajerial secara mendetail, mulai dari analisis, formulasi strategi, implentasi strategi, serta evaluasi dan kontrol. Disertai juga implementasi strategi man…
Alat ukur yang paling banyak digunakan dalam dunia usaha saat ini adalah Analisis SWOT dan Balanced Scorecard. Freddy Rangkuti menggabungkan dua model populer tersebut menjadi kekuatan baru yang berdampak sangat dahsyat terhadap strategi dan kinerja perusahaan. Penggunaan kedua alat ukur ini secara sinergis akan menghasilkan kecepatan dan kemudahan dalam memantau dan mengendalikan jalannya…
Buku telah diuji coba dalam kelas untuk matakuliah manajemen strategis kebijakan bisnis, dan direvisi berdasarkan masukan dari mahasiswa, pembahas, dan instruktur. Dalam merespon komentar-komentar yang ada, kami menekankan terutama pada konsep yang terbukti sangat berguna dalam mema-hami pengambilan keputusan strategis dan dalam analisis kasusrkasus. Tujuan buku ini adalah memberikan pemahaman …
Banyak buku-buku teoretis maupun praktis mengenai teori manajemen yang menganalisis berbagai subjek dari manajemen strategis sampai dengan strategi bisnis, strategi kompetitif, manajemen marketing, marketing strategis, pemasaran one-to-one, behaviorisme konsumen, strategi pertumbuhan, strategi fungsional, dan manajemen teknologi. Selain itu, ada juga buku-buku how-to formulasi strategi di luar …
Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely th…
Buku ini disusun dalam kepentingan domestik dengan menyajikan kasus-kasus yang sering terjadi di Indonesia, untuk memudahkan mahasiswa mempelajari manejemen strategik. Sedang kasus pada perusahaan asing bila ada, terbatas pada perusahaan asing multinasional yang di kehadirannya cukup familiar. Penulisan buku ini mengikuti mainstream satuan acara perkuliahan (SAP), yaitu lebih mengacu kepada ma…
By offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to main¬tain its position as the leading textbook in strategic management for close to 30 years. With this latest edition, we build on this strong foundation, maintaining the attributes of the book that have long made it the most teachable text …
much time on strategy development with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. This book will inspire you to: 1. Distinguish your company from rivals 2. Clarify…
Strategi manajemen ini meliputi upaya atau strategi yang digunakan untuk mencapai kesejahteraan tersebut, berupa regulasi, pengalokasian anggaran, pengumpulan dana investasi, dan penyelenggaraan jaminan yang diberikan ke masyarakat. Strategi manajemen tersebut merupakan bentuk kerjasama yang melibatkan partisipasi dari berbagai pihak, sehingga kesejahteraan menjadi lebih realistis untuk dicapai…
In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay astep ahead of yourcompetition. The ability to see and capitalize on new opportunities is the cor…
"This is not a book about one thing. It's not a 300-page dissertation on leadership, teams, or motivation. Instead, it's a multi-faceted agenda for building organizations that can win in world of relentless change, ferocious competition, and unstoppable innovation." - FROM THE PREFACE What Matters Now is Gary Hamel's impassioned plea to rethink the fundamental assumptions we have about ma…
Introducing ... Strategic Management: Text and Cases, Global Edition, by Dess, Lumpkin, Eisner, McNamara, and Kim We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international management students. In addition to the latest research and business practices, new material has been added to make the content more relevant and improve learni…
Our primary objective in the ninth edition of Retailing Management is to inform st dents about the exciting new developments in the retail industry. Retailing has evolve into a high-tech, global growth industry. Retailers like Walmart, Home Dej Amazon, Starbucks, and Kroger are some of the most admired and sophisticated busi¬nesses in the world. The developments in the industry are providing c…
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.The editorial team at Pearson has worked closely with educators around the globe to include: 1. Updated! All chapters have been revised to include the latest developments in strategic brand management. Chapter 6 has been reorganized and updated around the four major marketi…
Introducing ... Crafting and Executing Strategy, Global Edition, by Thompson, Peteraf, Gamble, and Strickland. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discussion of core concepts and analytical tools in line with the latest developments in the theory and…
This fourteenth edition of Strategic Management builds upon the timely change we made in the previous edition—to increase our emphasis on planning for domestic and global com¬petition in a global economy that is integral to strategic decision making in even the small¬est business or organization on Main Street in any town worldwide every day. We have focused on the needs of strategy student…
Services touch the lives of every person in this country every day: food services, com¬munication services, and emergency services, to name only a few. Our welfare and the welfare of our economy now are based on services. The activities of manufacturing and agriculture always will be necessary, but we can eat only so much food and we can use only so many goods. Services, however, are largely e…
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Praise for Accelerating Out of the Great Recession: A fascinating account of the causal factors of the meltdown and what we can do to avoid repetition. Stelter and Rhodes provide a road map to recovery and prosperity. -Sanjay Khosla, Executive Vice President and President, International, Kraft Foods This book combines brilliant analysis and strategic insight with a clear message: Companie…