Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely th…
he Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive grow…
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that cus…
Ketika diketahui bahwa para siswa tidak mendapatkan nilai yang memadai dari hasil evaluasi sekolah, maka beberapa pertanyaan muncul dalam benak para pendidik, dimanakah letak kesalahan dalam proses pembelajaran? Ada beberapa faktor yang memerlukan kembali penataan ulang pembelajaran seperti desain sistem pendidikan dan strateginya, bobot evaluasi, teori belajar yang mendung sampai pada faktor f…
Buku ini disusun dalam kepentingan domestik dengan menyajikan kasus-kasus yang sering terjadi di Indonesia, untuk memudahkan mahasiswa mempelajari manejemen strategik. Sedang kasus pada perusahaan asing bila ada, terbatas pada perusahaan asing multinasional yang di kehadirannya cukup familiar. Penulisan buku ini mengikuti mainstream satuan acara perkuliahan (SAP), yaitu lebih mengacu kepada ma…
Di dalam buku ini, diuraikan apa saja yang para penulis telah lakukan untuk membuat Edisi ke-12 ini secara unik efektif untuk mempersiapkan mahasiswa dalam mengambil keputusan strategis di arena bisnis global yang bergerak cepat dewasa ini. Perubahan-perubahan ini meliputi materi bab, kasus, dan ilustrasi baru atau yang telah direvisi, yang mencakup etika bisnis dan tanggung jawab sosial perusa…
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By offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to main¬tain its position as the leading textbook in strategic management for close to 30 years. With this latest edition, we build on this strong foundation, maintaining the attributes of the book that have long made it the most teachable text …
much time on strategy development with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. This book will inspire you to: 1. Distinguish your company from rivals 2. Clarify…
Strategi manajemen ini meliputi upaya atau strategi yang digunakan untuk mencapai kesejahteraan tersebut, berupa regulasi, pengalokasian anggaran, pengumpulan dana investasi, dan penyelenggaraan jaminan yang diberikan ke masyarakat. Strategi manajemen tersebut merupakan bentuk kerjasama yang melibatkan partisipasi dari berbagai pihak, sehingga kesejahteraan menjadi lebih realistis untuk dicapai…
In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay astep ahead of yourcompetition. The ability to see and capitalize on new opportunities is the cor…
"This is not a book about one thing. It's not a 300-page dissertation on leadership, teams, or motivation. Instead, it's a multi-faceted agenda for building organizations that can win in world of relentless change, ferocious competition, and unstoppable innovation." - FROM THE PREFACE What Matters Now is Gary Hamel's impassioned plea to rethink the fundamental assumptions we have about ma…
ON THE ROCKETSHIP examines the rise and expansion of leading charter school network Rocketship, revealing the "secret sauce" that makes a successful program. A strong narra¬tive with a timely message, the book explores how Rocketship started and the difficulties encountered as it expands. Designing schools for children who have been failed by traditional schools is extremely challenging work. …
Buku ini menjelaskan bagaimana konsep relationship marketing dijalankan dalam dunia bisnis sehingga perusahaan dapat mencapai keuntungan maksimal dan pelanggan memperoleh kepuasan terhadap produk/jasa yang dijuai kepada pelanggan.
ECONOMICS OF STRATEGY focuses on the key economic concepts students must master in order to develop a sound business strategy and brings economic theory and strategic analysis to life in an engaging and uniquely modern way. Besanko, Dranove, Shanley, and Schaefer have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the…
Zaman terus berubah. Dunia pendidikan terus mendapatkan taftangan. Merespon perubahan dengan strategi yang tepat merupakan keharusan dalam dunia pendidikan. Buku ini merupakan intisari hasil pergulatan pemikiran Prof. Dr. Achmad Sanusi selama lebih dari 20 tahun mendalami konsep manajemen strategis dan manajemen mutu terpadu dalam dunia bisnis yang kemudian diadaptasi, ditransformasi, disesuai…
Secara umum strategi kognitif dapat dimaknai sebagai suatu prosedur mental yang digunakan untuk mencapai tujuan kognitif mulai dari yang paling naluriah seperti penginderaan sampai pada jenjang kognitif yang lebih tinggi yaitu pengamatan, menyimpan dan mengingat, imajinasi, dan berpikir. Gagne menyebutkan bahwa "strategi kognitif merupakan salah satu hasil pembelajaran yang paling penting berup…
Introducing ... Strategic Management: Text and Cases, Global Edition, by Dess, Lumpkin, Eisner, McNamara, and Kim We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international management students. In addition to the latest research and business practices, new material has been added to make the content more relevant and improve learni…
Our primary objective in the ninth edition of Retailing Management is to inform st dents about the exciting new developments in the retail industry. Retailing has evolve into a high-tech, global growth industry. Retailers like Walmart, Home Dej Amazon, Starbucks, and Kroger are some of the most admired and sophisticated busi¬nesses in the world. The developments in the industry are providing c…