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Strategic alliances: three ways to make them work
In Strategic Alliances, Steve Steinhilber proves that, despite the odds, alliances are critical to the business strategy for companies competing globally: customers want integrated solutions to their problems, and that's pushing companies to work together to create differentiated offerings. Equally crucial, well-managed alliances generate important forms of business value, including new product…
- Edisi
- -
- ISBN/ISSN
- 9781422179703
- Deskripsi Fisik
- 148 p. ; 19 cm.
- Judul Seri
- Memo to the CEO
- No. Panggil
- 658.04 Ste s
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Kesenian, Hiburan, dan Olahraga 
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Geografi dan Sejarah 
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Penelitian 
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