If your company is like most, it has a handful of people who generate disproportionate quantities of value: A researcher creates products that bankroll the entire organization for decades. A manager spots consumer-spending patterns no one else sees and defines new market categories your enterprise can serve. A strategist anticipates global changes and correctly interprets their business implica…
In this sixth edition of Essentials of Contemporary Management, we continue to focus on provid-ing the most up-to-date account of the changes taking place in the world of management and management practices while maintaining our emphasis on making our text relevant and inter¬esting to students. And we know from feedback from instructors and students that the text does engage them. Our increase…
The Essential Guide to Selecting and Using Core Reading Programs is a groundbreaking, innovative resource that every school using or planning to use a core reading program absolutely must have. This one-of-a-kind guide takes an objective look at the skills, texts, and assessments included in the most commonly used programs to first help you evaluate and select an effective program and then impl…
The title of this book was chosen to reflect a blend of science (principles) and engi¬neering (prevention) in the study of metal corrosion. The instructor or the student can pick and choose between principles and prevention to obtain a blend that satis¬fies his or her background and interests. The book is planned so that the instructor can easily design a course at any desired level—or so t…
What is a typical consumer doing right now? There's a decent chance that the answer involves at least one screen. She might be browsing her favorite shopping sites on her tablet, group chatting with friends on her smartphone, or watching the morning weather report on TV. Throw in a handful of apps running in the background, and the result is a new set of opportunities to reach people where they…
This edition of The Pronunciation of english incorporates the final results of Daniel Jone`s lifelong study of English pronunciation usage. The book is the standard work on English phonetics and the name of its author will, in the words of Professor A. C. Gimson, `remain in linguistic history as the great authority on the pronunciation of British English in the twentieth century`. Most of th…
Listening 4 develops learners` ability to understand real - life spoken english through recordings of spontaneous, natural speech, which have been carefully selected for advanced learners. The activities are designed to encourage students to draw on their own natural listening strategies and to apply them effectively in the context of language learning.
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