If your company is like most, it has a handful of people who generate disproportionate quantities of value: A researcher creates products that bankroll the entire organization for decades. A manager spots consumer-spending patterns no one else sees and defines new market categories your enterprise can serve. A strategist anticipates global changes and correctly interprets their business implica…
In this sixth edition of Essentials of Contemporary Management, we continue to focus on provid-ing the most up-to-date account of the changes taking place in the world of management and management practices while maintaining our emphasis on making our text relevant and inter¬esting to students. And we know from feedback from instructors and students that the text does engage them. Our increase…