Suatu ide bisnis haruslah diikuti dengan melakukan analisis kelayakan untuk menentukan apakah ide tersebut dapat diubah menjadi usaha yang realistis dan berkelanjutan. Analisis kelayakan merupakan proses menentukan apakah suatu ide bisnis yang baru dapat bertahan menjadi sebuah usaha yang sukses. Buku ini dapat dijadikan bahan bacaan untuk para wirausahawan dalam menyusun rencana bisnis.
Banyak buku-buku teoretis maupun praktis mengenai teori manajemen yang menganalisis berbagai subjek dari manajemen strategis sampai dengan strategi bisnis, strategi kompetitif, manajemen marketing, marketing strategis, pemasaran one-to-one, behaviorisme konsumen, strategi pertumbuhan, strategi fungsional, dan manajemen teknologi. Selain itu, ada juga buku-buku how-to formulasi strategi di luar …
Di dalam buku ini, diuraikan apa saja yang para penulis telah lakukan untuk membuat Edisi ke-12 ini secara unik efektif untuk mempersiapkan mahasiswa dalam mengambil keputusan strategis di arena bisnis global yang bergerak cepat dewasa ini. Perubahan-perubahan ini meliputi materi bab, kasus, dan ilustrasi baru atau yang telah direvisi, yang mencakup etika bisnis dan tanggung jawab sosial perusa…
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Introducing ... Strategic Management: Text and Cases, Global Edition, by Dess, Lumpkin, Eisner, McNamara, and Kim We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international management students. In addition to the latest research and business practices, new material has been added to make the content more relevant and improve learni…
Our primary objective in the ninth edition of Retailing Management is to inform st dents about the exciting new developments in the retail industry. Retailing has evolve into a high-tech, global growth industry. Retailers like Walmart, Home Dej Amazon, Starbucks, and Kroger are some of the most admired and sophisticated busi¬nesses in the world. The developments in the industry are providing c…
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.The editorial team at Pearson has worked closely with educators around the globe to include: 1. Updated! All chapters have been revised to include the latest developments in strategic brand management. Chapter 6 has been reorganized and updated around the four major marketi…
Introducing ... Crafting and Executing Strategy, Global Edition, by Thompson, Peteraf, Gamble, and Strickland. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discussion of core concepts and analytical tools in line with the latest developments in the theory and…
This fourteenth edition of Strategic Management builds upon the timely change we made in the previous edition—to increase our emphasis on planning for domestic and global com¬petition in a global economy that is integral to strategic decision making in even the small¬est business or organization on Main Street in any town worldwide every day. We have focused on the needs of strategy student…
Services touch the lives of every person in this country every day: food services, com¬munication services, and emergency services, to name only a few. Our welfare and the welfare of our economy now are based on services. The activities of manufacturing and agriculture always will be necessary, but we can eat only so much food and we can use only so many goods. Services, however, are largely e…
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Step-by-step, T. J. Waters describes how to plan a proactive strategy by identifying competitive threats and then determining the resources needed to counter them. Hyperformance reveals how to develop a cohesive organizational strategy and what it takes to execute it by collecting key information and turning that knowledge into bottom-line results. Filled with illustrative examples from star…
THE MOST SUCCESSFUL LEADERS seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers with great business minds, they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose. In this follow-up to…
Jarng sekali sekolah-sekolah bisnis memasukkan komunikasi ke dalam kurikulum intinya. Kalaupun ada, hanya latihan dasar-dasar berbicara dan menulis. Bukan membahas isu/topuk komunikasi yang strategis, seperti persuasi dan manajemen krisis. Seperti yang dikemukakan oleh Prof. JLl. David Pincus, Phd., Guru Besar Komunikasi dan Direktur Program MBA Universitas Arkansas. Dalam manajemen public r…