All the pieces in this book-two interviews, one at the beginning and one at the end, and the twenty-five chapters in between, have one common theme, despite their apparent diversity. They all deal with changes that have already irreversibly happened. They therefore deal with changes on which executives can-indeed must-take action. None of the pieces in this book attempt to predict the future. A…
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Disiplin ilmu manajemen mutu terpadu (total quality management) merupakan salah satu ilmu yang baru berkembang. Ilmu ini sangat diminati oleh para usahawan dan mahasiswa karena merupakan salah satu pendekatan dalam meningkatkan daya saing perusahaan atau organisasi dalam menghadapi era globalasasi dimana persaingan makin kompetitif. Buku ini ditulis dengan bahasa yang lugas dan populer sehin…
Dalam pekerjaan sehari-hari semua orang sebenarnya pasti menjual sesuatu, entah berupa barang, jasa, properti, sdm, tempat, event, informasi ataupun organisasi. jadi apapun pekerjaannya, sebenarnya semua orang terkait dengan pemasaran, sehingga berkepentingan dengan pemasaran, an buku ini adalah buku yang sejak lama telah dianggap sebagi kitab sebagai kitab sucinya manajemen pemasaran. kini …
Kotler & keller Menejemen Pemasaran Dalam pekerjaan sehari-hari, semua orang pasti menjual sesuatu, entah berupa barang, jasa, properti, SDM,tempat, event, informasi ataupun organisasi.Jadi, apapun pekerjaannya sebenarnya semua orang terkait dengan pemasaran, sehingga berkepentingan dengan pemasaran dan buku karya Kotler & Keller yang berjudul asli Marketing Management.Ini terbit pada tahun…
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Setiap perusahaan akan menghadapi rsiko dalam menjalankan usahanya. Dan risiko yang tidak dimenejemani dengan baik akan menganggu efektifitas perusahaan. Buku ini menguraikan konsep dan tenik manajemen risiko yang dapatt dipakai manajer perusahaan dan para mahasiswa yang mengambil mata kuliah manajemen risiko dan asuransi. Pembahasannya sendiri berkaitan dengan konsep identifikasi, penguk…
Ideas are not enough: successful innovation requires real-life execution from start to finish. This book helps you move your initiatives forward by showing you how to: 1. Develop a motivating vision statement 2. Identify stakeholders and build a strong business case 3. Overcome explicit and hidden resistance to change 4. Maintain the momentum around your project Meet Your Mentor Kumar N…
Pada tahun 1962 edisi pertama Manajemen Keuangan oleh J. Fred Weston mengawali tradisi buku teks klasik ini yang merupakan buku dasar untuk Manajemen Keuangan masa depan. sejak itu. Profesor Weston terus menggunakan pengalamannya sebagai dosen di ruang kuliah dan sebagai konsultan pada beberapa perusahaan terkenal untuk memperkenalkan keunggulan edisi pertama buku ini. dalam edisi kedelapan.…
Seri intisari Manajemen menjelaskan pokok-pokok utama yang diperlukan dalam praktek bisnis yang baik dengan pendekatan ringkas dan analitis. 1. Apa yang terjadi pada individu dalam perusahaan? 2. Bagairnana kepribadian mempengaruhi kinerja? 3. Bagaimana para pekerja dimotivasi? 4. Bagaimana kita dapat sukses mengelola perubahan? Intisari Perilaku Organisasi menjelaskan dengan tepat dan…
Mengapa buku Perilaku Organisasi ini hams tebal? Apa saja isinya sehingga perlu dihadirkan dalam khasanah buku Indonesia? Barangkali demikian pertanyaan yang otomatis muncul dalam pikiran pembaca begitu menimang dan melihat buku ini. Pertanyaan itu sangat wajar, mengingat buku-buku yang terbit sekarang rata-rata memiliki 250-300 halaman. Sementara halaman buku ini berjumlah 565 di luar daftar p…
The world is changing and has never been more challenging to private equity players, public companies, and investors. With record market volatility and a global economic crisis, decision makers of all types can learn from successful private equity players and other top value builders. Private equity is growing at a rapid rate, with $2.7 trillion in transactions since 2001 and buyouts occurring …
How can you foster diversity on your team and surmount the challenges that can come with it? This book shows you how to: 1. Recruit a diverse team 2. Replace common cultural misperceptions with facts 3. Handle diversity-related conflict 4. Tap the business value generated by your teams diversity About Pocket Mentors The Pocket Mentor series offers immediate solutions to the challenges m…
The Complete Practitioners Guide to the Bond Market takes you through the basics-from clear definitions of the different bond types to sophisticated strategies employed by hedge funds. Steven I. Dym, a seasoned market expert, explains the concepts and shows them in action via a wealth of real-world examples. Included are features not found anyhere else, including: 1. Chapters on how the ma…
The average American is exposed to as many as 5,000 marketing messages per day-so its more important than ever to create the most effective marketing and advertising campaigns as possible. Managers Guide to Marketing, Advertising, and Publicity explains 1. The 14 principles of marketing communications strategy 2. Common marketing mistakes to avoid 3. Techniques for creating powerful marketin…
Back in the days of the dot-com bust, it was common to mock entrepreneurs and investors for thinking they could be successful without a clear and credible plan for how their business would make money. Those taunts of start-ups and spin-offs were deserved. Yet over the last decade weve seen established companies with decades of success suddenly find themselves in the same position-without a busi…
Scott Anthony is one of the worlds foremost authorities on innovating for growth. The principles and practices described here work like a compass that guides innovators toward significant growth opportunities, while stripping away much of the risk that most companies fear when investing to create growth. It is a must-read for all times, but especially troubled ones. -CLAYTON CHRISTENSEN, p…
EXECUTIVES TODAY ARE SHAPING THE future of their organizations and the societies in which their companies are embedded. A CEO here, a marketing manager there, a training director, a comptroller-all build for tomorrow while dealing with the challenges and crises of daily life. In the thirty-five essays comprising The Frontiers of Management, classic management thinker and teacher Peter F. Druck…
Professional careers today are really a series of crucial transitions. This book teaches you how to navigate and accelerate confidently through the classic career changes that virtually everyone faces on the road to success. Whether youre handling one transition or several, Your Next Move provides the insight, tools, and advice you need to succeed, and keep moving up in your career. In this …