Marketing

Marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers,clients, partners, and society at large.

Clinical neurotoxicology : syndromes, subtances, environment

Clinical Neurotoxicology offers accurate, relevant coverage of a field that has grown tremendously in the last 20 years. While primarily focused on clinical applications, the text also includes relevant dis¬cussions of cellular and molecular processes and pathology. Lead¬ing practitioners present their expertise on wide-ranging, global subjects and debate controversies. The result is a compre…

Essentials of accounting : for governmental and not for profit organizations

The twelfth edition of Copley's Essentials of Accounting for Governmental and Not-for-Profit Organizations provides a thorough overview of major issues affect¬ing the preparation of financial statements for federal, state and local governments as well as nongovernmental not-for-profit organizations. The text reflects current professional standards while focusing on those transactions and event…

Early american women : documentary history, 1600-1900

Now in its third successful edition, Early American Women includes over 100 primary sources in women's history. The text offers rich detail about the lives and experiences of women from the colonial era through the late nineteenth century. Students gain an understanding of diversity of race, region, ethnicity, and class in early America.

Many Europes : choise and chance in Western Civilization

The history of Western civilization is broad, and it is easier to learn with the right tools that help you understand the larger themes and get the big picture. Many Europes offers new tools and pedagogy to show how "choice" and "chance"—the decisions made by key individuals in tumultuous times—altered the course of European history. This completely integrated print and digital program incl…

Basic legal writing for paralegals

Learn the basics of clear, effective legal writing using a hands-on approach! The applied, practical approach of Basic Legal Writing for Paralegals combines legal concepts and terminology with hands-on applications in legal drafting. It provides students with all the basic tools they need to commu¬nicate effectively in the legal field. Topics are presented in a straightforward and comprehens…

Communication works

Communication WORKS takes a practical approach to communication with a focus on the ways culture, technology, social media, and ethical concerns both enrich and complicate our world. This edition applies a new critical thinking framework to help students understand, retain and apply communication concepts in their lives today, in the classroom, and in the working world. DIGITAL LEARNING SOLU…

Marketing : the core

Marketing: The Core uses a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their com-bined classroom alternative and consulting experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student l…

Arthritis and arthroplasty the hand, wrist and elbow

State-of-the-art guidance on challenging issues in hand, wrist, and elbow arthritis with emphasis on reconstructive and arthroplasty treatment options! This volume in the new Arthritis & Arthroplasty series offers expert guidance on everything from patient selection and pre-operative planning to surgical approaches and techniques. 1. Provides evidence-based, clinically focused guidance on pa…

Arthritis and arthroplasty the knee

State-of-the-art guidance on challenging issues in total knee arthroplasty and reconstruction! This volume in the new Arthritis & Arthroplasty series offers expert guidance on everything from patient selection and pre-operative planning to surgical approaches and techniques. 1. Covers arthroscopic debridement, patellofemoral maltracking, and other hot topics for the latest developments in…

Principles of macroeconomics

Principles of Macroeconomics, 5th edition provides students with a lens through which to view, analyze, and understand current economic scenarios by eliminating overwhelming detail and focusing on Seven Core Principles.

Teacher, schools, and society

The reader includes 48 readings from contemporary journals and historical sources, 23 case studies that illustrate situations and raise issues that you may very well be confronted with as a teacher, and 17 classroom observation video segments to allow you a look into the classroom while reading Teachers, Schools, and Society. We picked readings that are interesting and insightful, reflect diffe…

Becoming america : a history for the 21st century

Edisi

Volume. 2

ISBN/ISSN

9780077275617

Deskripsi Fisik

xxviii, 912 p. : ilus.; 27 cm.

Pengarang

-

No. Panggil

973 Hen b

Becoming america : a history for the 21st century

Edisi

Vol. 1

ISBN/ISSN

9780077275600

Deskripsi Fisik

xxiv, 443 p. : ilus.; 27 cm.

Pengarang

-

No. Panggil

973 Hen b

Business and society : stakeholders, ethics, public policy

In a world economy that is becoming increasingly integrated and interdependent, the relationship between business and society is becoming ever more complex. The globalization of business, theemergence of civil society organizations in many nations, and new government regulations and international agreements have significantly altered the job of managers and the nature of strategic decision maki…

Corporate finance

Corporate Finance has always led the way in innovative coverage and technology, and the Tenth Edition is no exception. Several chapters have been extensively rewritten to incorporate the many exciting new research findings in corporate finance. Then, within McGraw-Hill's Connect® Finance, LearnSmart™ ensures students are learning faster, studying more efficiently, and retaining more knowledg…

Human nutrition : science for healthy living

Edisi

-

ISBN/ISSN

9780073402529

Deskripsi Fisik

xxvi, 661 hlm. : ilus. ; 28 cm.

Pengarang

-

No. Panggil

612.3 Ste h

Human biology

The human body is an amazing biological machine, capable of extreme activities, such as high-elevation rock climbing. While the climber is focusing on her next handhold, the body is coordinating the actions of multiple body systems to ensure that the machine functions at peak performance. For each movement, the nervous system must process thousands of signals from the outside environment. In…

Essentials of understanding psychology

Students first. If I were to use only a few words to summarize my goal for this book, as well as my teaching philosophy, that's what I would say. I believe that an effective textbook must be oriented to students—informing them, engaging them, exciting them about the field, and expanding their intellectual capabilities. When students are engaged and challenged, they understand psychology at a…

Human physiology

The cover illustration by William B. Westwood Depicts a battle waged on multiple fronts in response to an invasion. A splinter has pierced the skin and allowed bacteria to enter the underlying tissue.This has enlisted numerous defense mechanisms to plug the torn tissue and blood vessels and combat the bacteria. When the physiological events are viewed, the common experience of getting a spl…