Strategi manajemen ini meliputi upaya atau strategi yang digunakan untuk mencapai kesejahteraan tersebut, berupa regulasi, pengalokasian anggaran, pengumpulan dana investasi, dan penyelenggaraan jaminan yang diberikan ke masyarakat. Strategi manajemen tersebut merupakan bentuk kerjasama yang melibatkan partisipasi dari berbagai pihak, sehingga kesejahteraan menjadi lebih realistis untuk dicapai…
In the past, companies could pick a strategy and stick with it, maintaining a competitive edge for years. But today, companies surge ahead, fall behind, or even disappear in mere months. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay astep ahead of yourcompetition. The ability to see and capitalize on new opportunities is the cor…
"This is not a book about one thing. It's not a 300-page dissertation on leadership, teams, or motivation. Instead, it's a multi-faceted agenda for building organizations that can win in world of relentless change, ferocious competition, and unstoppable innovation." - FROM THE PREFACE What Matters Now is Gary Hamel's impassioned plea to rethink the fundamental assumptions we have about ma…
ON THE ROCKETSHIP examines the rise and expansion of leading charter school network Rocketship, revealing the "secret sauce" that makes a successful program. A strong narra¬tive with a timely message, the book explores how Rocketship started and the difficulties encountered as it expands. Designing schools for children who have been failed by traditional schools is extremely challenging work. …
Buku ini menjelaskan bagaimana konsep relationship marketing dijalankan dalam dunia bisnis sehingga perusahaan dapat mencapai keuntungan maksimal dan pelanggan memperoleh kepuasan terhadap produk/jasa yang dijuai kepada pelanggan.
ECONOMICS OF STRATEGY focuses on the key economic concepts students must master in order to develop a sound business strategy and brings economic theory and strategic analysis to life in an engaging and uniquely modern way. Besanko, Dranove, Shanley, and Schaefer have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the…
Zaman terus berubah. Dunia pendidikan terus mendapatkan taftangan. Merespon perubahan dengan strategi yang tepat merupakan keharusan dalam dunia pendidikan. Buku ini merupakan intisari hasil pergulatan pemikiran Prof. Dr. Achmad Sanusi selama lebih dari 20 tahun mendalami konsep manajemen strategis dan manajemen mutu terpadu dalam dunia bisnis yang kemudian diadaptasi, ditransformasi, disesuai…
Secara umum strategi kognitif dapat dimaknai sebagai suatu prosedur mental yang digunakan untuk mencapai tujuan kognitif mulai dari yang paling naluriah seperti penginderaan sampai pada jenjang kognitif yang lebih tinggi yaitu pengamatan, menyimpan dan mengingat, imajinasi, dan berpikir. Gagne menyebutkan bahwa "strategi kognitif merupakan salah satu hasil pembelajaran yang paling penting berup…
Introducing ... Strategic Management: Text and Cases, Global Edition, by Dess, Lumpkin, Eisner, McNamara, and Kim We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international management students. In addition to the latest research and business practices, new material has been added to make the content more relevant and improve learni…
Our primary objective in the ninth edition of Retailing Management is to inform st dents about the exciting new developments in the retail industry. Retailing has evolve into a high-tech, global growth industry. Retailers like Walmart, Home Dej Amazon, Starbucks, and Kroger are some of the most admired and sophisticated busi¬nesses in the world. The developments in the industry are providing c…
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.The editorial team at Pearson has worked closely with educators around the globe to include: 1. Updated! All chapters have been revised to include the latest developments in strategic brand management. Chapter 6 has been reorganized and updated around the four major marketi…
Introducing ... Crafting and Executing Strategy, Global Edition, by Thompson, Peteraf, Gamble, and Strickland. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discussion of core concepts and analytical tools in line with the latest developments in the theory and…
This fourteenth edition of Strategic Management builds upon the timely change we made in the previous edition—to increase our emphasis on planning for domestic and global com¬petition in a global economy that is integral to strategic decision making in even the small¬est business or organization on Main Street in any town worldwide every day. We have focused on the needs of strategy student…
Services touch the lives of every person in this country every day: food services, com¬munication services, and emergency services, to name only a few. Our welfare and the welfare of our economy now are based on services. The activities of manufacturing and agriculture always will be necessary, but we can eat only so much food and we can use only so many goods. Services, however, are largely e…
Di samping pertimbangan adanya permintaan, sejatinya setiap penulisan buku memerlukan justifikasi akadernik sebagai bentuk pertanggungjawaban pada masyarakat akademik. Dengan justifikasi akademik yang memadai, kelabiran sebuah buku diharapkan dapat memberikan sumbangan ilmu pengetahuan dan praktik manajcmcn. Dengan demikian, buku tersebut bukan hanya sekadar menambah jumlah, tetapi juga memberi…
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Pegangan pasti bagi setiap insan HRD. Ditulis mengikuti teori terkini smuber daya manusia, dipadu dengan pengalaman lapangan, menjadikan buku ini sebagai referensi terlengkap di bidangnya karena membahas : - manajemen imbalan - model job family - broadbanding - penggajian yang berkait dengan kompetensi dan kinerja - tim evaluasi jabatan dan remunerasi. Tak hanya praktisi, tetapi juga …
Aktivitas pendidikan di sekolah telah bergerak dari pendidikan tradisional memiju pendidikan progresif. Hal ini ditandai dengan munculnya berbagai sekolah dengan basis pengembangan potensi diri anak secara optimal tanpa adanya paksaan dan tekanan dari pihak manapun. Buku ini ditulis dalam rangka memberikan pemahaman tentang pentingnya memahami dan mengembangkan strategi pembelajaran dalam me…
Buku `Pemasaran Strategik` Edisi 2 ini secara komprehensif mengupas domain dan dinamika pemasaran secara umum, konsep, riset, serta perkembangan strategi pemasaran pada khususnya. Sejumlah isu terkini yang diintegrasikankedalam 14bab buku iniantara lain: 1. Pergeseran paradigma dari Goods-Dominant Logic kearah Service-Dominant Logk[S-Dlogic). 2. Perspektif baru dalam pemasaran, di antaranya R…
Untuk melambungkan produk menjadi TOP BRAND di Indonesia, dibutuhkan Strategi Pemasaran yang Efektif, Strategi pemasaran tersebut meliputi Segmentasi Pasar Pembidikan Pasar, dan Penempatan Posisi Produk. serta Pendiferensiasian Produk. Strategi untuk menjadi TOP BRAND di Indonesia mencakup Strategi Produk. Strategi Harga, Strategi Distribusi, Strategi Promosi. dan Implementasi Strategi, serta P…