Image of Blue ocean strategy

Text

Blue ocean strategy



This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.
Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"— untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition • irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
1. A new preface by the authors: Help! My
Ocean Is Turning Red
2. Updates on all cases and examples in the
book, bringing their stories up to the present
time
3. Two new chapters and an expanded third
one—Alignment, Renewal, and Red Ocean
Traps—that address the most pressing
questions readers have asked over the past
10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.


Ketersediaan

28531658.8 Kim b c.1Cadangan (Cadangan)Tersedia namun tidak untuk dipinjamkan - No Loan
28532658.8 Kim b c.2Sirkulasi (Rak 7)Tersedia
28533658.8 Kim b c.3Sirkulasi (Rak 7)Tersedia
28843658.8 Kim b c.4Sirkulasi (Rak 7)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
658.8 Kim b
Penerbit Harvard Business Review Press : Boston.,
Deskripsi Fisik
xxviii, 288 hal. : il. ; 24 cm.
Bahasa
English
ISBN/ISSN
9781625274496
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain




Informasi


DETAIL CANTUMAN


Kembali ke sebelumnya