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Ditemukan 2 dari pencarian Anda melalui kata kunci: author="Kim, W. Chan"
cover
Red ocean traps
Komentar Bagikan
Kim, W. ChanMauborgne, Renee

he Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Edisi
-
ISBN/ISSN
9781633692664
Deskripsi Fisik
v, 38 pages. : 18 cm.
Judul Seri
Marketing
No. Panggil
658.8 Kim r
cover
Blue ocean strategy
Komentar Bagikan
Kim, W. ChanMauborgne, Renee

This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic mov…

Edisi
-
ISBN/ISSN
9781625274496
Deskripsi Fisik
xxviii, 288 hal. : il. ; 24 cm.
Judul Seri
-
No. Panggil
658.8 Kim b