At the time I began college, biology would have been at the bottom of a list of potential majors. I enrolled in a physical an¬thropology course to fulfill the life science requirement by the easiest possible route. During that course, I learned for the first time about chromosomes, mitosis, and genetic recombi¬nation, and I became fascinated by the intricate activities that could take place i…
Integrated Principles of Zoology continues to be the leading text for the introductory zoology course. With the sixteenth edition, the authors bring a wealth of real experience as they describe the diversity of animal life and the fascinating adaptations that enable animals to inhabit so many ecological niches. The overall organization of this text has proven to work well to help students un…
Over the years, we have received many compliments on this text and understand that it's a favorite among students. We accept that as the highest compliment and con¬tinue to work very hard to maintain that status. The objective of Statistical Techniques in Business and Economics is to provide students majoring in management, marketing, finance, accounting, economics, and other fields of busine…
Like its predecessors, the tenth edition of Analysis for Financial Manage¬ment is for nonfinancial executives and business students interested in the practice of financial management. It introduces standard techniques and recent advances in a practical, intuitive way. The book assumes no prior background beyond a rudimentary, and perhaps rusty, familiarity with financial statements—although …
One of my most exciting educational experiences was my introductory molecular biology course in graduate school. My professor used no textbook, but assigned us readings directly from the scientific literature. It was challenging, but I found it immensely satisfying to meet the challenge and understand, not only the conclusions, but how the evidence supported those conclusions. When I started t…
If you are a student coming to the study of vertebrates for the first time, several introductory remarks may be helpful, especially on how this textbook will support your work. First, the discipline of vertebrate biology is diverse and inclusive. It brings together themes from molecular biology, genes and genomes, evolution and embryology, biomechanics and experimental physiology, and it incorp…
This fourteenth edition of Strategic Management builds upon the timely change we made in the previous edition—to increase our emphasis on planning for domestic and global com¬petition in a global economy that is integral to strategic decision making in even the small¬est business or organization on Main Street in any town worldwide every day. We have focused on the needs of strategy student…
Introducing...Human Resource Management: Gaining a Competitive Advantage, Global Edition, by Noe, Hoilenbeck, Gerhart and Wright The Ninth Global Edition of Human Resource Management: Gaining a Competitive Advantage was developed to teach students how to face and meet a variety of challenges within their organizations and how to gain a competitive advantage for their companies. Features of th…
Vision and Change in Undergraduate Biology Education: A Call to Action encourages instructors to improve student engagement and learning in introductory biology courses. The central idea of the Vision and Change report is that we need to turn away from teaching methods that reward students who memorize and regurgitate superficial knowledge. Instead, we need to empha¬size deeper learning that r…
When managers are well informed about a company's internal operations (e.g., sales, production, inventory levels, time to market, warranty claims) and com¬petitive position (e.g., market share, customer satisfaction, repeat sales) they can take appropriate actions to improve their business. Managers need reliable, timely infor-•nation so they can analyze market trends and adjust to changing …
Buku ini membahas bagaimana sebenarnya konsep inti dari cooperative learning, siapa yang berperan didalamnya, dan bagaimana strategi menerapkannya. Konsep cooperative learnig pada intinya menempatkan pengetahuan yang dipunya siswa merupakan hasil daripada aktivitas yang dilakukannya, bukan pengajaran yang diterima secara pasif. Di antara kelebihan pembelajaran secara konstruktivisme yang bisa d…
Services touch the lives of every person in this country every day: food services, com¬munication services, and emergency services, to name only a few. Our welfare and the welfare of our economy now are based on services. The activities of manufacturing and agriculture always will be necessary, but we can eat only so much food and we can use only so many goods. Services, however, are largely e…
It is our view that in a time of dramatic increase in globalization and high interrelatedness among coun¬tries, every student should have a conscious awareness of "things international." Whether one is studying, for example, political science, sociology, chemistry, art, history, or economics, developments worldwide impinge upon the subject matter of the chosen discipline. Such developments may…
The ocean fascinates people all over the world, including, of course, students enrolled in undergraduate marine biology courses. For many students, taking marine biology is the natural expres¬sion of an interest in marine life that began by visiting the shore, scuba diving, recreational fishing, aquarium keeping, or viewing one of the many superb television documentaries about the ocean. Many …
I have been an active researcher and teacher of ecology at the University of South Florida for 20 years. Most of my students are sophomores, juniors, or seniors who have completed their prerequisites in mathematics, chemistry, and basic biology classes. Many of these students want to connect what they learn in class to real-world problems. One of the biggest changes that we as a society face is…
I wish to acknowledge the importance of the ninth edition reviews provided by Professors Yahya Fathi (NCSU), Marc E. Posner (The Ohio State University), Charu wdra (University of Michigan, Dearbon), Yasser Hosni (University of Central irida). M. Jeya Chandra (Penn State University), and Manbir Sodhi (University of Rhode Island). As always, I remain indebted to my friends and colleagues for …
We began writing the first edition of this textbook in 2006, soon after a wave of major corporate scandals had shaken the financial world. Headlines made the com¬panies involved in these ethical scandals household names: Enron, WorldCom, Tyco, Adelphia, HealthSouth, Global Crossing, Arthur Andersen, ImClone, KPMG, J.P. Morgan, Merrill Lynch, Morgan Stanley, Citigroup, Salomon Smith Barney, and…
Welcome to the study of genetics, the science of hered¬ity. Genetics is concerned primarily with understanding biological properties that are transmitted from parent to offspring. The subject matter of genetics includes hered-be molecular nature of the genetic material, the ways in which genes (which determine the characteristics of nisms) control life functions, and the distribution and behav…
I did not write this book for students who aspire to be specialists in human resource management (HRM). Rather, I wrote it for students of general manage¬ment whose jobs inevitably will involve responsibility for managing people, along with capital, material, and information assets. A fundamental assump¬tion, then, is that all managers are accountable to their organizations in terms of the im…
The development of microbiology—from Leeuwenhoek's astonished observations of "animalcules," to Pasteur's first use of rabies vaccine on a human, to Fleming's dis¬covery of penicillin, to today's race to develop an AIDS vaccine is one of the most dramatic stories in the history of science. To understand the roles microbes play in our lives, including the interplay between microorganisms and …