The human body is an amazing biological machine, capable of extreme activities, such as high-elevation rock climbing. While the climber is focusing on her next handhold, the body is coordinating the actions of multiple body systems to ensure that the machine functions at peak performance. For each movement, the nervous system must process thousands of signals from the outside environment. In…
Students first. If I were to use only a few words to summarize my goal for this book, as well as my teaching philosophy, that's what I would say. I believe that an effective textbook must be oriented to students—informing them, engaging them, exciting them about the field, and expanding their intellectual capabilities. When students are engaged and challenged, they understand psychology at a…
The cover illustration by William B. Westwood Depicts a battle waged on multiple fronts in response to an invasion. A splinter has pierced the skin and allowed bacteria to enter the underlying tissue.This has enlisted numerous defense mechanisms to plug the torn tissue and blood vessels and combat the bacteria. When the physiological events are viewed, the common experience of getting a spl…
Connect strengthens the link between faculty, students and coursework. Innovative, adaptive technology aligns the goals of students and faculty, allowing them to work together to accomplish more, in less time. It engages students in the course content so they are better prepared, are more active in discussion, and achieve better results. Faculty get it. Students get it. Now that's Connected. C…
Essentials of Marketing Research delivers current marketing research topics and tools that marketers need to succeed. The authors'years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market Essentials of Marketing Research gives students a strong command of market research principles, while being concise enoug…
This new edition reflects many dynamic changes in the business environment related to how managers make decisions. It is important for students to understand how the functional areas of business have to be coordinated as changes in the econ¬omy, technology, global competition, and consumer decision making continues to evolve. All of these changes are presented in concepts that entry-level stud…
Authored by three prominent specialists in the field, this text provides extensive coverage of diagnostic and treatment modalities for optimal glaucoma management. Revised throughout, it examines the newest 3"d most promising developments in medical treatment, laser and surgical advances. 1. Presents evidence-based and updated information on all aspects of the glaucomas—including physiology…
The Essential Guide to Selecting and Using Core Reading Programs is a groundbreaking, innovative resource that every school using or planning to use a core reading program absolutely must have. This one-of-a-kind guide takes an objective look at the skills, texts, and assessments included in the most commonly used programs to first help you evaluate and select an effective program and then impl…
Manage any poisoning emergency with confidence! When patients present with any kind of suspected toxic exposure, accurate diagnosis, and correct treatment are absolutely essential...yet every second counts. Make the right clin-ical decisions quickly with the help of the most current, authoritative, and practi¬cal reference available on this subject! "An invaluable resource and a key compon…
Kory Floyd's Communication Matters debunks the myth that communication is intuitive, helping students to move beyond their assumptions and think critically about why and how they communicate. 1. LearnSmart, McGraw-Hill's proven adaptive learning system, guides students toward mastery of key course concepts. 2. Connect provides students with a wealth of resources, including tools to prepare …
The next evolution in online homework management, McGraw-Hill's Connect Accounting is an online assign¬ment and assessment solution that connects you with the tools and resources you'll need to achive success: 1. Access end-of-chapter assignments for limitless prac¬ tice and immediate feedback that reports directly to your instructor's grade book. 2. Quickly access lectures, an eBook, stu…
Welcome to the fourth edition of American Democracy Now! In this program, we share our pas¬sion for politics while providing students with the foundation they need to become informed citizens in a rapidly changing democracy. In creating the first edition of American Democracy Now, we sought to merge our years of experience as classroom instructors and our desire to captivate students with the …
Written by a prominent scholar in the field, Conrad Phillip Kottak, this concise, student-friendly introduction to cultural anthropology carefully balances coverage of core topics and contemporary changes in the field, while maintaining its connection with students through relevant examples. The combination of brevity, readability, and trusted content makes Mirror for Humanity a perfect match f…
"...the core of the matter is always about changing the behavior of people, and behavior change happens in highly successful situations mostly by speaking to people's feelings. This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an M.B.A. sense. In highly successful change efforts, people find w…
State-of-the-art guidance on challenging issues in degenerative and arthritic conditions affecting the spine! This volume in the new Arthritis and Arthroplasty series offers expert guidance on everything from patient selection and pre-operative planning to surgical approaches and techniques. 1. Provides evidence-based, clinically focused guidance on patient selection, pre-operative plannin…
AFRESH PERSPECTIVE IN SOCIAL PSYCHOLOGY Social psychology illuminates and clarifies the nature of human beings and their social world. It is a science that offers novel insights into the foundations of moral sentiments, the origins of violence, and the reasons people fall in love. It offers basic tools for understand¬ing how people persuade one another, why people trust each other and coopera…