Think about all the clicks on your web pages, on your e-mail, on your banner ads, on your social media posts, on all your online mar¬keting. Now imagine each one of those clicks converted into cash in your pocket. Sounds pretty cool, doesn't it? It might also sound like an impossible dream, or some hyped-up sales pitch. But it's not; "convert¬ing every click" is what companies that do busines…