Cardiovascular Physiology gives you a solid understanding of how the cardiovascular system functions in both health and disease. Ideal for your systems-based curriculum, this title in the Mosby Physiology Monograph Series explains how the latest concepts apply to real-life clinical situations.
A perfect introduction to introductory human anatomy and physiology, Essentials of Anatomy & Physiology Laboratory Manual offers a unique approach that incorporates crime scenes, superheroes and more. While traditional lab manuals simply offer core concepts on A&P topics, this one-of-a-kind resource presents material from easily understood comparisons to help you learn about A&P from a real-wor…
Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.
"Jalan Menuju Kesuksesan telah ditemukan. Jalan ini sudah ditelusuri dan rambu-rambu (papan petunjuk) diletakkan di sepanjang jalan. Ramburambu itu memberitahu dan mengarahkan Anda apa yang harus dilakukan. Ada lima belas rambu, dan jika Anda membaca pesannya dan melakukan apa yang dikatakannya, tidak ada yang dapat menghentikan Anda untuk meraih kesuksesan." —Napoleon Hill Napoleon Hill’…
Education in the U.S. has been under fire for quite some time, and for good reason. The numbers alone tell a very disconcerting story: according to various polls, 70% of teachers are disengaged. Add to that the fact that the United States ranks last among industrialized nations for college graduation levels, and it's evident there's a huge problem that needs to be addressed. Yet the current edu…
By the end of World War I, Albert Einstein had become the face of the new science of theoretical physics and had made some powerful enemies. One of those enemies, Nobel Prize winner Philipp Lenard, spent a career trying to discredit him. Their story of conflict, pitting Germany’s most widely celebrated Jew against the Nazi scientist who was to become Hitler’s chief advisor on physics, had a…
Clear. The Micro Economy Today introduces economics in clear, understandable language that engages all students. Core economic concepts are clearly defined and connected to real-world policy issues and current events. The consistent underlying themes of market vs. government, balanced perspec¬tives and policy focus help bring clarity to the economic issues students encounter every day. Cur…
Context can make all the difference. Take those milk crates on the front cover, for example. By themselves, they're just milk crates—but grab a few more, arrange them in a certain pattern: suddenly they represent the American flag. The next time you look at the cover, will you see the crates, or pieces of the flag above? Government Matters seeks to put American Government in context for stud…
I wrote the first edition of this book during a time of rapid change in my favorite academic discipline— anthropology. My colleagues and I were excited about new discoveries and directions in all four of anthropology's subfields—biological anthropology, anthropological archaeology, sociocultural anthropol¬ogy, and linguistic anthropology. My goal was to write a book that would capture that…