Essential Cell Biology provides a readily accessible introduction to the central concepts of cell biology, and its lively, clear writing and exceptional illustrations make it the ideal textbook for a first course in both cell and molecular biology. The text and figures are easy-to-follow, accurate, clear, and engaging for the introductory student. Molecular detail has been kept to a minimum in …
If you need space to think hard about your value proposition, the 50 blank Value Proposition Canvases will help you create products and services that perfectly match your customers needs and desires. When business conversations become mired in hunches and intuitions, or you re haunted by that expensive new product launch that flopped, these canvases offer a quick way to raise the collective int…
Communication is one of the most popular college majors in the country, suggesting that students are interested in the way in which messages are created and exchanged. We are surrounded by media and media technology today that con¬tinually mediate our experiences with ourselves, with others, and with the broader group we identify as "society." We've moved from traditional "mass" media that ope…
The important new leads the adult and secondary school student who is an absolute beginner to fleunt English throught four integrated books. Each the four books can, however, be used independently of the others and can indeed be entered at any point. The basic aims of the course are; to train the student in the four skills or understanding, speaking, reading and writing, to provide the stude…
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Question and answer is a collection of graded passages and exerinces for oral comprehension practice. It is intended for adlut and secondary school students who have been learning English for a year or less and it will bring them up to the level required for the Cambridge First Certificate in English examination. The new edition is an expanded version of the very popular original book. Multi…
This important new corse lends the adult and secondary school student who is an absolute beginner to fluent English through four integrated books. Each to the four books can however, be used independently of the others and can indeed be entered at any point. The couse will be found particularly suitable for adult students in need of remedial work; schools and alnguage institutes where wastage c…
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This important new course leads the adult and secondary school student who is an absolute beginner to fluent English through four integrated books. Each of the four books can, hwever, be used independently of the others and can indeed be entered at any point. The course will be found particularly suitable for adult students in need of remedial work: schools and language institutes where wastage…