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Red ocean traps
he Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
- شامل کریں
- -
- آئی ایس بی این/آئی ایس ایس این
- 9781633692664
- Collation
- v, 38 pages. : 18 cm.
- سلسلہ عنوان
- Marketing
- حوالہ نمبر
- 658.8 Kim r
Blue ocean strategy
This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic mov…
- شامل کریں
- -
- آئی ایس بی این/آئی ایس ایس این
- 9781625274496
- Collation
- xxviii, 288 hal. : il. ; 24 cm.
- سلسلہ عنوان
- -
- حوالہ نمبر
- 658.8 Kim b
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