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Always on : advertising, marketing, and media in a Era of consumer control
We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising, and media-if they get their approach right. The new media environment is always on, digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant ex…
- Edisi
- -
- ISBN/ISSN
- 9780071508285
- Deskripsi Fisik
- viii, 215 hal. : ilus. ; 21 cm.
- Pengarang
- -
- No. Panggil
- 658.401 Vol a
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah