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Ditemukan 4 dari pencarian Anda melalui kata kunci: subject="Marketing - Strategi ...
cover
Brand admiration: building a business people love
Komentar Bagikan
Eisingerich, A. B. (Andreas B.)MacInnis, Deborah J.Park, C. Whan

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that cus…

Edisi
-
ISBN/ISSN
9781119308065
Deskripsi Fisik
xxii, 261 pages ; 22 cm.
Pengarang
Park, C. Whan
No. Panggil
658.8 Par b
cover
Red ocean traps
Komentar Bagikan
Kim, W. ChanMauborgne, Renee

he Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Edisi
-
ISBN/ISSN
9781633692664
Deskripsi Fisik
v, 38 pages. : 18 cm.
Pengarang
Kim, W. Chan
No. Panggil
658.8 Kim r
cover
The rise of the platform marketer: performance marketing with Google, Faceboo…
Komentar Bagikan
Dempster, Craig.Lee, John

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive grow…

Edisi
-
ISBN/ISSN
9781119059721
Deskripsi Fisik
xii, 228 pages : illustrations ; 23 cm.
Pengarang
Dempster, Craig.
No. Panggil
658.8 Dem t
cover
Relationship marketing : strategi menciptakan keunggulan bersaing
Komentar Bagikan
Munandar, Dadang

Buku ini menjelaskan bagaimana konsep relationship marketing dijalankan dalam dunia bisnis sehingga perusahaan dapat mencapai keuntungan maksimal dan pelanggan memperoleh kepuasan terhadap produk/jasa yang dijuai kepada pelanggan.

Edisi
Cet. 1
ISBN/ISSN
9786027309647
Deskripsi Fisik
xv, 138 hlm. : ilus. : 23 cm.
Pengarang
-
No. Panggil
658.83 Mun r