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Strategic brand management : building, measuring, and managing brand equity
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.The editorial team at Pearson has worked closely with educators around the globe to include: 1. Updated! All chapters have been revised to include the latest developments in strategic brand management. Chapter 6 has been reorganized and updated around the four major marketi…
- Edisi
- Ed. IV
- ISBN/ISSN
- 9780273779414
- Deskripsi Fisik
- 590 hal. : il. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- 658.401 Kel s
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Kesenian, Hiburan, dan Olahraga 
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