Ditapis dengan
The rise of the platform marketer: performance marketing with Google, Faceboo…
The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive grow…
- Edisi
- -
- ISBN/ISSN
- 9781119059721
- Deskripsi Fisik
- xii, 228 pages : illustrations ; 23 cm.
- Pengarang
- Dempster, Craig.
- No. Panggil
- 658.8 Dem t
Internal control/anti-fraud program for the small business: a guide for compa…
Internal Control/Anti-Fraud Program Design for the Small Business is a practical guide to protection for businesses NOT subject to the Sarbanes-Oxley Act. Written by an expert with three decades of forensic investigation experience, this book is geared specifically toward private, non-public small businesses and their unique needs in the realm of fraud protection. Covering all elements of an in…
- Edisi
- -
- ISBN/ISSN
- 9781119065074
- Deskripsi Fisik
- xvii, 198 pages ; 24 cm.
- Pengarang
- Dawson, Steve
- No. Panggil
- 658.4 Daw i
The sales boss: the real secret to hiring, training and managing a sales team
The step-by-step guide to a winning sales team The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret "secret" is that a winning sales team is made up of high performers—but many fail to realize that high performance must be collective. A single star cannot carry the entire team, and it's the …
- Edisi
- -
- ISBN/ISSN
- 9781119286646
- Deskripsi Fisik
- xii, 260 pages : 23 cm.
- Pengarang
- Whistman, Jonathan
- No. Panggil
- 658.81 Whi t
The agile marketer: turning customer experience into your competitive advantage
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formid…
- Edisi
- -
- ISBN/ISSN
- 9781119223009
- Deskripsi Fisik
- xiii, 219 pages ; 24 cm.
- Pengarang
- Smart, Roland
- No. Panggil
- 658.8 Sma t
Off-centered leadership: the Dogfish Head guide to motivation, collaboration …
This book documents and addresses the growing pains a company experiences as it evolves from the awkward early start up years into a mid-sized sustainable company with hundreds of co-workers. Calagione is candid in sharing his personal leadership challenges and success and calls on other seasoned vets inside and outside the company who inform and influence the journey of growth and creative exp…
- Edisi
- -
- ISBN/ISSN
- 9781119141693
- Deskripsi Fisik
- xviii, 254 pages : illustrations ; 23 cm.
- Pengarang
- Calagione, Sam
- No. Panggil
- 658.4 Cal o
The little book of venture capital investing: empowering economic growth and …
A little book full of enormous value for novices and seasoned venture capitalists alike After having been thrown for a loop by the bursting of the tech bubble more than a decade ago, the venture capital industry suddenly has come roaring back to life over the past two years. In 2011 alone, more than $7.5 billion in venture capital was invested—representing more than a 19% increase over the…
- Edisi
- -
- ISBN/ISSN
- 9781118551981
- Deskripsi Fisik
- xxvi, 262 p. ; 19 cm.
- Pengarang
- Gerken, Louis C.
- No. Panggil
- 332.6 Ger t
The trivia lover's guide to even more of the world: geography for the global …
Gary Fuller’s entertaining and informative guide uses geographic trivia questions as a springboard to learning about non-trivial aspects of our globe. An enlightening book for all readers, it enhances geographic know-how with good, old-fashioned fun. Discover who named the kangaroo; where can you find Lakers and Salties; what chili peppers, pineapple, chocolate, and vanilla have in common; wh…
- Edisi
- -
- ISBN/ISSN
- 9781442235656
- Deskripsi Fisik
- xv, 205 pages : illustrations (some color), color
- Pengarang
- Fuller, Gary
- No. Panggil
- 910 Ful t
Family biking: the parent's guide to safe cycling
Family Biking is a guide for parents and parents-to-be on how to introduce their children to the joys and responsibilities of bicycle riding. The guide includes safe methods of transporting children via trailer bike or tandems, taking young children on bicycle tours, fitting a child to a bicycle, teaching all aspects of bicycle safety, as well as how to deal with dangerous or potentially danger…
- Edisi
- -
- ISBN/ISSN
- 9781493009893
- Deskripsi Fisik
- 215 pages : color illustrations ; 23 cm.
- Pengarang
- Hurst, Robert
- No. Panggil
- 796.63 Hur f
Hacking sales: the ultimate playbook and tool guide to building a high veloci…
Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales an…
- Edisi
- -
- ISBN/ISSN
- 9781119281641
- Deskripsi Fisik
- xvi, 144 pages ; 24 cm.
- Pengarang
- Altschuler, Max
- No. Panggil
- 658.8 Alt h
Total leadership: be a better leader, have a richer life
"Now in paperback, this national bestseller proves more than ever, your success as a leader isn't just about being great at business. You must be a great person, performing well in all domains of your life-including work, home, community, and your private self. The good news is that, contrary to conventional wisdom about "balance," you don't have to assume that these domains compete in a zero-s…
- Edisi
- -
- ISBN/ISSN
- 9781625274380
- Deskripsi Fisik
- xviii, 248 pages : illustrations ; 21 cm.
- Pengarang
- -
- No. Panggil
- 658.4 Fri t
Rippling: how social entrepreneurs spread innovation throughout the world
Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challeng…
- Edisi
- 1st ed.
- ISBN/ISSN
- 9781118238837
- Deskripsi Fisik
- xviii, 269 pages. : 23 cm.
- Pengarang
- Schwartz, Beverly
- No. Panggil
- 338.04 Sch r
Building comprehension in every classroom: instruction with literature, infor…
This book presents a practical model and specific unit- and lesson-planning ideas for enhancing students' reading comprehension in any 2-8 classroom. The authors provide innovative suggestions that help teachers construct a comprehension curriculum organized around literature, informational texts, or a basal reading program. Vivid case examples and vignettes bring to life ways to build the know…
- Edisi
- -
- ISBN/ISSN
- 9781462511228
- Deskripsi Fisik
- xvii, 286 pages : illustrations ; 24 cm.
- Pengarang
- -
- No. Panggil
- 371.3 Bro b
The connectors: how the world's most successful businesspeople build relation…
Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better―but don’t spend time working on the underlying skills. This book explains how to develop better, more profitable connections―as illustrated proven by some of the world’s most successful professionals. Even if you're not a “people person,” you can dramatic…
- Edisi
- -
- ISBN/ISSN
- 9781118156285
- Deskripsi Fisik
- xiv, 258 p. ; 24 cm.
- Pengarang
- -
- No. Panggil
- 650.1 Kuz t
Become a franchise owner!: the start-up guide to lowering risk, making money,…
With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! informs would-be franchise owners of the joys and perils of purchasing a franchise. Authored by a trusted, feisty, tell-it-how-it-is independent franchise industry insider, this book offers straightforward, step-by-step tips and advice on how to properly (and carefully) resea…
- Edisi
- -
- ISBN/ISSN
- 9781118094020
- Deskripsi Fisik
- xx, 261 p. ; 24 cm.
- Pengarang
- Libava, Joel
- No. Panggil
- 658.87 Lib b
The man who stalked Einstein: how Nazi scientist Philipp Lenard changed the c…
By the end of World War I, Albert Einstein had become the face of the new science of theoretical physics and had made some powerful enemies. One of those enemies, Nobel Prize winner Philipp Lenard, spent a career trying to discredit him. Their story of conflict, pitting Germany’s most widely celebrated Jew against the Nazi scientist who was to become Hitler’s chief advisor on physics, had a…
- Edisi
- -
- ISBN/ISSN
- 9781493010011
- Deskripsi Fisik
- xvi, 212 pages ; 24 cm
- Pengarang
- Hillman, Bruce J.
- No. Panggil
- 530.092 Hil t
The unfinished nation: a concise history of the American people
In a concise but wide-ranging narrative, Brinkley shows the diversity and complexity of the nation and our understanding of its history--one that continues to evolve both in the events of the present and in our reexamination of new evidence and perspectives on the past. This edition features a series of Patterns of Popular Culture essays, as well as expanded coverage of pre-Columbian America, n…
- Edisi
- 7th edition.
- ISBN/ISSN
- 9780073406985
- Deskripsi Fisik
- xxviii, 808, A-28, I-48 pages : color illustration
- Pengarang
- Brinkley, Alan.
- No. Panggil
- 973 Bri t
Economic modeling in the post great recession era: incomplete data, imperfect…
Economic Modeling in the Post Great Recession Era presents a more realistic approach to modeling, using direct statistical applications to address the characteristics and trends central to current market behaviors. This book's unique focus on the reality of today's markets makes it an invaluable resource for students and practitioners seeking a comprehensive guide to more accurate forecasting. …
- Edisi
- -
- ISBN/ISSN
- 9781119349839
- Deskripsi Fisik
- xxi, 378 pages ; 24 cm.
- Pengarang
- Silvia, John
- No. Panggil
- 330.015195 Sil e
The new rules of sales and service: how to use agile selling, real-time custo…
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'--there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant…
- Edisi
- Revised and expanded edition.
- ISBN/ISSN
- 9781119272427
- Deskripsi Fisik
- xi, 292 pages ; 24 cm.
- Pengarang
- Scott, David Meerman
- No. Panggil
- 658.8 Sco t
Portfolio construction and analytics
Portfolio Construction and Analytics provides an up-to-date understanding of the analytic investment process for students and professionals alike. With complete and detailed coverage of portfolio analytics and modeling methods, this book is unique in its multi-disciplinary approach. Investment analytics involves the input of a variety of areas, and this guide provides the perspective of data ma…
- Edisi
- -
- ISBN/ISSN
- 9781118445594
- Deskripsi Fisik
- xxviii, 595 hal. : il. ; 24 cm.
- Pengarang
- Fabozzi, Frank J.
- No. Panggil
- 658.152 Pac p
Exceptional selling: how the best connect and win in high stakes sales
Exceptional Selling may be one of the most important books written on sales and marketing communications for high stakes sales. It shows you how to stand apart from your competition, communicate with great clarity, and position your solution as the most compelling choice for the long term
- Edisi
- -
- ISBN/ISSN
- 9780470037287
- Deskripsi Fisik
- xxxii, 238 p. : ill. ; 24 cm.
- Pengarang
- Thull, Jeff
- No. Panggil
- 658.85 Thu e
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Geografi dan Sejarah