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Crafting and executing strategy : concepts and readings

By offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to main¬tain its position as the leading textbook in strategic management for close to 30 years. With this latest edition, we build on this strong foundation, maintaining the attributes of the book that have long made it the most teachable text on the market, while updating the content, sharpening its presentation, and providing enlightening new illustrations and examples. The distinguishing mark of the 19th edition is its enriched and enlivened presentation of the material in each of the 12 chapters, providing an as up-to-date and engrossing discussion of the core concepts and analytical tools as you will find anywhere. As with each of our new editions, there is an accompanying col¬lection of new, contemporary readings that amplify important topics in managing a company's strategy-making, strategy-executing process and help drive the chapter les¬sons home.

While this 19th edition retains the 12-chapter structure of the prior edition, every chapter—indeed every paragraph and every line—has been reexamined, refined, and refreshed. New content has been added to keep the material in line with the lat¬est developments in the theory and practice of strategic management. In other areas, coverage has been trimmed to keep the book at a more manageable size. Scores of new examples have been added, along with 16 new Illustration Capsules, to enrich understanding of the content and to provide students with a ringside view of strategy in action. The result is a text that cuts straight to the chase in terms of what students really need to know and gives instructors a leg up on teaching that material effectively. It remains, as always, solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. A stand-out feature of this text is the tight linkage between the content of the chap¬ters and the selected readings—two new readings for each chapter. The lineup of read¬ings that accompany the 19th edition is outstanding in this respect—a truly appealing mix of strategically relevant and practically oriented readings, certain to engage stu¬dents and sharpen their thinking on how to apply the concepts and tools of strategic analysis. We are confident you will be impressed with how well the readings work as discussion vehicles and the amount of student interest they will spark.

For some years now, growing numbers of strategy instructors at business schools worldwide have been transitioning from a purely text-readings course structure to a more robust and energizing text-readings-simulation course structure. Incorporating a competition-based strategy simulation has the strong appeal of providing class mem¬bers with an immediate and engaging opportunity to apply the concepts and analytical tools covered in the chapters and to become personally involved in crafting and execut¬ing a strategy for a virtual company that they have been assigned to manage and that competes head-to-head with companies run by other class members. Two widely used and pedagogically effective online strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions for this text. Both simulations were created by Arthur Thompson, one of the text authors, and, like the readings, are closely linked to the content of each chapter in the text. The Exercises for Simulation Participants, found at the end of each chapter, provide clear guidance to class members in applying the concepts and analytical tools covered in the chapters to the issues and decisions that they have to wrestle with in managing their simulation company.


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Judul Seri
No. Panggil
658.401 Tho c
Penerbit Mc Graw-Hill : New York.,
Deskripsi Fisik
xlviii, 546 hal. : il. ; 26 cm.
Tipe Isi
Tipe Media
Tipe Pembawa
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