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Essentials of marketing research

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Essentials of Marketing Research delivers current marketing research topics and tools that marketers need to succeed. The authors'years of experience in real-world marketing research is evident throughout, from the in-depth qualitative research to the coverage of new market
Essentials of Marketing Research gives students a strong command of market research principles, while being concise enough to use alongside cases or projects

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.83 Hai e

Penerbit

New York : McGraw-Hill., 2013

Deskripsi Fisik

xviii, 414 hlm. : 25 cm.

Bahasa

English

ISBN/ISSN

9780078028816

Klasifikasi

658.83

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

3rd ed.

Subjek

Analisis - Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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