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Business a changing world

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This new edition reflects many dynamic changes in the business environment related to how managers make decisions. It is important for students to understand how the functional areas of business have to be coordinated as changes in the econ¬omy, technology, global competition, and consumer decision making continues to evolve. All of these changes are presented in concepts that entry-level students can understand. Our book contains all of the essentials that most students should learn in a semester. Business: A Changing World has, since its inception, been a concise presentation of the essential material needed to teach introduction to business. From our experience in teaching the course, we know that the most effective way to engage a student is by making business exciting, relevant, and up to date. Our teachable, from-the-ground-up approach involves a variety of media, application exercises, and subject matter, including up-to-date content supplements, boxed examples, video cases, PowerPoints, and testing materials that work for entry-level business students. We have worked hard to make sure that the content of this edi¬tion is as up to date as possible in order to best reflect todays dynamic world of business. We cover major changes in our economy related to sustainability, digital marketing, and social networking.
The Ninth Edition
The ninth edition represents one of our most thorough revisions. This is because so many recent events and changes in the environment relate to the foundational concepts in business. The most recent recession, high unemployment rates, and the financial instability in Europe have resulted in an economy sometimes called the New Normal. This means that an Introduction to Business textbook has to provide ade¬quate coverage of these changes as they relate to traditional business concepts. Busi¬nesses must adapt to be successful. Therefore, we have listened to your feedback and incorporated needed changes in content, boxes, cases, exercises, and other features.

This is our second edition with a chapter on digital marketing and social net¬working in business. Since launching this chapter in the eighth edition, this dynamic area continues to change the face of business. Entrepreneurs and small businesses have to be able to increase sales and reduce costs by using social networking to com¬municate and develop relationships with customers. Because this area is a moving target, we have made substantial changes to the ninth edition of Chapter 13, Digital Marketing and Social Networking.

While the title of our book remains Business: A Changing World, we could have changed the title to Business: A Green World. Throughout the book, we recognize the importance of sustainability and "green" business. By using the philosophy reduce, reuse, and recycle, we believe every business can be more profitable and con¬tribute to a better world through green initiatives. There is a new "Going Green" box in each chapter that covers these environmental changes. Our "Entrepreneurship in Action" boxes also discuss many innovations and opportunities to use green busi¬ness for success.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

650 Fer b

Penerbit

New York : Mc Graw-Hill., 2014

Deskripsi Fisik

xxxiv, 616 hal. : il. ; 26 cm.

Bahasa

English

ISBN/ISSN

9780078023132

Klasifikasi

650

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. IX

Subjek

Manajemen Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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