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Social psychology

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AFRESH PERSPECTIVE IN SOCIAL PSYCHOLOGY
Social psychology illuminates and clarifies the nature of human beings and their social world. It is a science that offers novel insights into the foundations of moral sentiments, the origins of violence, and the reasons people fall in love. It offers basic tools for understand¬ing how people persuade one another, why people trust each other and cooperate, and how people rationalize their undesirable actions. It offers science-based answers to questions human beings have been thinking about since we started to reflect on who we are: Are we rational creatures? How can we find happiness? What is the proper relationship of the individual to the larger society? How are we shaped by the culture in which we are raised?

After decades of collective experience teaching social psychology, we decided at the turn of the twenty-first century to put pen to paper (or rather fingers to keyboard) and write our own vision of this fascinating discipline. It was an ideal time to do so. Many new develop-ments in the field were reshaping social psychology. Ten years of study had revealed how different kinds of culture—country of origin, regional culture, social class—shape human thought, feeling, and action. Evolutionary theory was helping to guide how social psycholo-gists study things such as homicide, morality, and cooperation. Social psychologists were making inroads into the study of the brain. Specific areas of interest to us—judgment and decision making, emotion, altruism, and well-being—had emerged as well-defined areas deserving full treatment. The lure of writing a textbook, and the challenge in doing so, was to capture all of these new developments and integrate them with the timeless classics of social psychology that make it such a captivating discipline.

Our combined experience in teaching and conducting research in social psychology was substantially increased when Serena Chen signed on as coauthor. Serena brings to the project a decade and a half of experience in teaching social psychology. Her expertise in several core areas in the field—including the self, social cognition, attitudes and persuasion, and close relationships—gives our book an even more comprehensive and balanced view of the field. \ Wiring this edition of our text, now as a gang of four, has been deeply rewarding. Our fascina¬tion with the field, and our pride in being a part of it, has been rekindled and magnified. It is gratifying to have this book reach the minds of the next generation of social psychology students.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

302 Gil s

Penerbit

New York : Norton., 2013

Deskripsi Fisik

xxii, 714 hal. : il. ; 27 cm.

Bahasa

English

ISBN/ISSN

9780393138481

Klasifikasi

302

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. III

Subjek

Psikologi Sosial

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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