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A culture of purpose : how to choose the right people and make the right people choose you
Building a culture of purpose is one of the
greatest challenges facing modern leaders.
More than any other single factor, cultures
of purpose power winning organizations, attracting
the smartest, most creative, most passionate talent.
For leaders building cultures of purpose, the commercial pursuit of sustainability provides the most reliable blueprint. While sustainability has been commonly misconstrued as a description of a set of problems, Christoph Lueneburger shows that it is really a solution, capable of inspiring people and forging cultures. Sharing his exclusive, in-depth dialogues with chief sustainability officers, CEOs, and board chairmen, Lueneburger reveals how sustainability works at places where it works best, ncluding Chrysler, Unilever, TNT, Walmart, and Bloomberg.
Featuring a clear three-phase process that helps eaders assess the talent needed to develop xganizations characterized by energy, resilience, and openness, A Culture of Purpose offers the right questions to ask in order
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