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Business communication : building critical skills

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We've listened to your feedback on what you like and what you want improved in BCS, keeping as much of the text intact as possible while also making sure BCS6e accurately reflects changes in the workplace and in the field of business communication. In particu¬lar, Module 13 has been renamed "E-Mail Messages, Web Writing, and Technology" and updated to include more discussion on using social networking tools, and Modules 27 and 28 integrate social media into job application documents. Throughout the book, you'll find hundreds of elements revised or all new, including FYIs, Sites to See, BCS boxes, Prob¬lems and Exercises, Polishing Your Prose exercises, and Cases for Communicators.
Module 1: This critical foundation module underscores the importance of excellent com¬munication skills in the workplace. For this edition, it includes a new opener reflecting on the tough economic realities of today's workplace and how the ability to read and write well gives professionals an edge on the competition. There are also new FYIs on Carnegie Speech's language training for a global market; vital 21st-century job skills that include oral and written communication; the slow gains in reading skills among elementary and middle school students (the next wave of college students and young professionals); degrees of study and workplace success that correlate in surprising ways; a typo that may have caused stock market chaos; and the most literate cities in the United States. A new Site to See invites students to test their interpersonal skills, and the BCS box has been updated to include information on start-up companies and a new Apple photo. A new end-of-module problem and new Polishing Your Prose exercises round out the updates.
Module 2: Revisions to the module opener reinforce the importance of audience analysis, and some elements have been moved to improve the flow of the module. New FYIs include discussions on an offensive ad by Nivea that failed to properly analyze its audience; errors by FEMA and subsequent messages that made problems worse for disaster victims; the travails of test takers and a talking pineapple; a politician's lack of awareness of how audi¬ences might view his multimillion-dollar income; public criticism by P. J. Crowley that cost him his job; and the value of role-playing to achieve buy-in from audiences. The BCS box has been updated to note that Zappos was named by CNN/Money as one of the 100 Best Companies to Work For. A new end-of-module problem and all new Polishing Your Prose exercises round out the updates.
Module 3: In an ever-shrinking world, this module's overview of the elements of diversity and culture that help shape the workplace becomes even more critical for 21st-century professionals. New FYIs in Module 3 focus on the rise of interracial marriages in the United States; the value of touch to staying healthy; self-definition by Millennials in the workplace; Nike's sexist Olympic T-shirt design; women now scoring higher than men on IQ tests; ads that present women and minorities offensively; Baby Boomers being targeted by con artists; and the lack of diversity in U.S. television and what is being done about it. A new Site to See offers reviews and links to apps that can make travel easier. New end-of-module problems and new Polishing Your Prose exercises round out the updates.
Module 4: This module's revised opener notes that while the increased pace of the work¬place has brought increased pressure to compose faster and faster, writers must still take care to compose effectively. New FYIs discuss how what constitutes revisions changes according to audience; Mortgage Resolution Partners' plan to keep more people in their homes; errant e-mails that terrified hundreds of employees into thinking they were fired; and tips from experts on overcoming procrastination. Site to See addresses have been updated, and a new Site to See invites visitors to take beginning and advanced Microsoft Word tutorials. New Polishing Your Prose exercises round out the updates. ...[et. al.]

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

650.7 Loc b

Penerbit

New York : Mc Graw-Hill., 2014

Deskripsi Fisik

xxxviii, 550 hal. : il. ; 28 cm.

Bahasa

English

ISBN/ISSN

9781259060670

Klasifikasi

650.7

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. VI

Subjek

Komunikasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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