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Social psychology
Social Psychology explores the human world around
us. Written in the tradition of the liberal arts, Social Psychology's style allows any student to access the rich teachings of this young and exciting science. Whether students are interested in business, teaching, law, psychology, or other areas that invite exploring our social world, the text is accessible and easy to understand. In Social Psychology, students find scientific explorations of love and hate, conformity and independence, prejudice and helping, persuasion and self-determination.
Social psychology is about people. This text never loses sight of that idea, focusing on humanly significant issues and opening each chapter with a vignette that relates the theme of the chapter to the human experience. However, the cutting edge of social psychological research is at the forefront as well, with 726 new or updated citations since the last edition. The "Research Close-Up" feature remains a mainstay in this edition as well, offering comprehensive looks at current research in the social psychology field around the world.
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