PERPUSTAKAAN

Universitas Muhammadiyah Metro

  • Beranda
  • Profil
    Sejarah Visi Misi Struktur Organisasi Pustakawan Informasi Berita FAQ
  • Layanan
    Pinjam Koleksi Bebas Pustaka Usul Koleksi
  • e-Resources
    E-Journal eBooks
  • Research Tools
    Tools
  • Masuk
    Area Anggota Pustakawan Pengunjung
  • Indonesiana
    • Batavia Digital
    • Candi-Candi Indoesia
    • Dokumentasi Film Indonesia
    • Dokumentasi Sastra Indonesia
    • Perpustakaan Presiden
    • Kraton Nusantara
    • Manuskrip Nusantara
    • Warisan Indonesia
    • Perpustakaan Pangeran Diponegoro
    • Perpustakaan Jendral Sudirman
    • Perpustakaan Tokoh Film
    • Harta Karun Perpustakaan Nusantara
    • Perpuspedia
    • Literasi Kanker Indonesia
    • E-Resources Perpusnas RI
    Cari
    • Indonesia One Search
    • Pencarian dari DDC
    • DOAJ
    • Google Scholar
    • Scopus
    • JDIH
    • Kepustakaan Nasional Indonesia
    • Katalog Nasional
    Peralatan
    • Mendeley
    • Publish Or Perish
    • VOSviewer
    Sumber Pembelajaran
    • Perpustakaan Digital
    • TED
    • Google Experiments
    • Sumber Belajar Kemendikbud
    • Buku Elektronik
  • FAQ
  • Pilih Bahasa :
    Bahasa Arab Bahasa Bengal Bahasa Brazil Portugis Bahasa Inggris Bahasa Spanyol Bahasa Jerman Bahasa Indonesia Bahasa Jepang Bahasa Melayu Bahasa Persia Bahasa Rusia Bahasa Thailand Bahasa Turki Bahasa Urdu
➤

Pencarian berdasarkan :

SEMUA Pengarang Subjek ISBN/ISSN Pencarian Spesifik

Pencarian terakhir:

{{tmpObj[k].text}}
Image of Global marketing : contemporart theory, practice, and cases
Penanda Bagikan

Text

Global marketing : contemporart theory, practice, and cases

Alonj, Ilan - Nama Orang; Jaffe, Eugene - Nama Orang;

Taking the marketing function global is no easy task. It requires managers to think globally and strategically about global markets and comparative marketing environ¬ments. International markets pose the challenge of differing political, social, eco¬nomic, and technological environments. Regional and national differences may render some marketing strategies and tactics ineffectual in new environments.
Identifying opportunities in the global environment requires market research and analysis that spans national boundaries. Segmentation, targeting, and positioning strat¬egies of multinational firm must look for the commonalities across markets as well as take into account the idiosyncrasies of individual markets. It is in this context that the 4Ps (product, price, place, and promotion) are implemented. This book examines the 4Ps and gives students tools for analyzing the pros and cons of related international marketing decisions. The individual decisions of the marketer have to be examined holistically. Coordination, design, and control of marketing across markets and func¬tions are, thus, critical.
Recent years were accentuated by a rise of new technologies, such as social media, and new attention to social responsibility and ethics in corporate leadership. This book captures these new developments by adding a Technology in Focus boxed feature in many chapters, and by dedicating chapters to the subjects of social responsibility, eth¬ics, and social media in global marketing.
THE APPROACH OF THIS TEXT
Our objective in writing Global Marketing was to publish a marketing textbook with a truly global orientation. This objective has been carried out by three authors who not only live in different areas of the world, the United States, Europe and Israel, but also have extensive international teaching and consulting experience (Austria, Australia, China, Croatia, Denmark, France, Germany, India, Israel, Italy, Slovenia, and United States of America among others). Taken together, the three authors have over 80 years of international business and marketing teaching experience. This global orientation is also exemplified by the cases found at the end of each chapter. They cover a large number of countries and were written by an international group of educators. Most of the cases were solicited specifically for this book. We have endeavored to include material about marketing from not only developed countries, but also emerging mar-
s, including strategies for large multinational corporations and small/medium firms. Both long analytical cases, at the last section of the book (Part 5), and short discussion
es at the end of each chapter, add to the pedagogical milieu available for professors
ind a variety of learning materials for the students. The book attempts to strike a bal-
Mce between theory and practice that will allow students to enrich their international
marketing vocabulary, comprehend international marketing models, apply their learn-
cases, and contend with problems facing the global marketing manager.


Ketersediaan
#
Cadangan (Rak Cadangan) 658.81 Alo g c.1
23519.1.7543
Tersedia namun tidak untuk dipinjamkan - Baca Di Tempat
Informasi Detail
Judul Seri
-
No. Panggil
658.81 Alo g
Penerbit
New York : Mc Graw-Hill., 2013
Deskripsi Fisik
xxii, 602 hal. : il. ; 25 cm.
Bahasa
English
ISBN/ISSN
9780071318204
Klasifikasi
658.81
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Pemasaran
Info Detail Spesifik
-
Pernyataan Tanggungjawab
-
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
Komentar

Anda harus masuk sebelum memberikan komentar

PERPUSTAKAAN
NPP: 1872042D2000001

Layanan

Cek Pinjaman Buku Form Usulan Buku

Link Terkait

Website UM Metro Perpustakaan UM Metro Repository Repository Dosen e-Journal UM Metro Garuda Kemdikbud Digilib Um Metro

Jam Pelayanan

  • Senin-Kamis 07.30-15.30
  • Jumat 07.30-11.30
  • Sabtu-Minggu Libur

Hubungi Kami


© 2025 — Perpustakaan UM Metro
Pilih subjek yang menarik bagi Anda
  • Karya Umum
  • Filsafat
  • Agama
  • Ilmu-ilmu Sosial
  • Bahasa
  • Ilmu-ilmu Murni
  • Ilmu-ilmu Terapan
  • Kesenian, Hiburan, dan Olahraga
  • Kesusastraan
  • Geografi dan Sejarah
  • Akuntansi
  • Penelitian
  • Teknik Sipil
  • Teknik Mesin
Icons made by Freepik from www.flaticon.com
Pencarian Spesifik
Kemana ingin Anda bagikan?