Gaya APA

Mullins, J, W., Walker, O, C. (2013). Marketing Management : a strategic decisionj-making approach (Ed. VIII). New York: Mc Graw-Hill.

Gaya MLA

Mullins, John, W.., Walker, Orville, C.. "Marketing Management : a strategic decisionj-making approach". Ed. VIII New York: Mc Graw-Hill, 2013. Text.