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Retailing management

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Our primary objective in the ninth edition of Retailing Management is to inform st dents about the exciting new developments in the retail industry. Retailing has evolve into a high-tech, global growth industry. Retailers like Walmart, Home Dej Amazon, Starbucks, and Kroger are some of the most admired and sophisticated busi¬nesses in the world. The developments in the industry are providing challenging an rewarding opportunities for students interested in retailing careers and compan e supporting the retail industry such as IBM, Procter & Gamble, and Google.

We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business and Professor of Marketing at Babs' College, to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has coaudiored. He also co-edited the Journal of Retailing from 2001 to 2007 wit Michael Levy, a close colleague and collaborator for more than 20 years.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 Lev r

Penerbit

New York : Mc Graw-Hill., 2014

Deskripsi Fisik

xxxiv, 670 hal. : il. ; 28 cm.

Bahasa

English

ISBN/ISSN

9781259161663

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. IX

Subjek

Manajemen Strategis

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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