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Crafting and executing strategy : the quest for competitive advantage

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Introducing ... Crafting and Executing Strategy, Global Edition, by Thompson, Peteraf, Gamble, and Strickland.
We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international students of management. It provides up-to-date and engrossing discussion of core concepts and analytical tools in line with the latest developments in the theory and practice of strategic management. An accompanying line-up of exciting new cases and Illustration Capsules has also been added, designed to enhance the material in the chapters and enrich understanding of the content for the international student.
Enhancements to the Global Edition include:
1. New Illustration Capsules throughout the text featuring global companies' management strategies,
including a comparison of Microsoft's and Red Hat Linux's business models, an examination of Lock
& Lock's success in China, a study of POSCO's diversification, and a look at corporate social
responsibility through fashion and cars in Singapore,
2. Introduction of new cases highlighting real-world applications of crafting and executing strategy,
including the reinvention of the Accor Group, Apple's position in the UK consumer electronics retail
industry, ALDI's business model in Australia, and Technica's expansion into Africa.
This Global Edition has been adapted to meet the needs of courses outside the United States and does not align with the instructor and student resources available with the U.S. edition.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.401 Tho c

Penerbit

New York : Mc Graw-Hill., 2014

Deskripsi Fisik

xlvi, 834 hal. : il. ; 25 cm.

Bahasa

English

ISBN/ISSN

9781259011801

Klasifikasi

658.401

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. XIX

Subjek

Manajemen Strategis

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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