Text

Managing organizational behavior : what great managers now and do

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Contemporary students put extraordinary demands on OB instructors and text¬books alike. On one hand, students immersed in quantitative courses such finance and accounting and other business disciplines are often quick to dis¬miss OB/management courses as "soft" or "elementary" or "common sense"—so there is a pressing need for relevance and richness. On the other hand, modern technology and short attention spans have created an aversion to the theoretical grounding and evidence-based education necessary to build true understanding and applicable skills.
Thoughtful OB and management instructors are therefore often torn between opting for a traditional descriptive text, strong on concepts and definitions, but with little application focus, or choosing a more popular-press reading, strong on war-story anecdotes and prescriptions (often more popular with students), but short on theory and evidence.
Recognizing this tension in our own OB classrooms, we set out to create a book (and ancillary package) with an express mission of balance. To work for us, the book would have to be one that students would find engaging but also would have the coverage, rigor, and evidence base demanded of professional OB and management instructors. So this text is evidence-based but targeted to application. It covers traditional OB topics but in a decision-oriented, not just descriptive, way. It embraces the best OB models and evidence but engages stu¬dents in how to use those models to improve their skill-sets and more success¬fully navigate organizational life. Just as the book's title conveys, it is about both knowing and doing. It is expressly designed to reconcile student demands for relevance and application with instructor interests in rigor, evidence, and appro¬priate coverage of the discipline. We know firsthand that teaching OB today is akin to straddling a glacier crevasse and this book is designed in that spirit.
Put another way, we saw our charge as creating a book that would inform, illuminate, and inspire. We wanted to inform students of the best and most current knowledge about organizational behavior and its application to man¬agement contexts. We wanted to illuminate those concepts with the most vivid and memorable examples and illustrations. And we wanted to inspire learners by capturing and conveying the challenge and excitement and even playfulness involved in managing and working with people. To do that, we found it appropri¬ate to diverge from conventional textbooks in several significant ways, and we briefly highlight those choices in the following.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.1 Bal m

Penerbit

New York : Mc Graw-Hill., 2013

Deskripsi Fisik

xxxvi, 584 hal. : il. ; 28 cm.

Bahasa

English

ISBN/ISSN

9780071314558

Klasifikasi

658.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. II

Subjek

Manajemen Organisasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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