Buy - in : saving your good idea from getting shot down

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Buy - in : saving your good idea from getting shot down

Kotter, John P. - Nama Orang; Whitehead, Lornea A. - Nama Orang;

We have all experienced the basic problem addressed ere, and in a very personal way, because it is an old, common, human, and increasingly important problem.

You believe in a good idea. Youre convinced it is needed badly, and needed now. But you cant make it happen on your own. You need sufficient support in order to implement it and make things better. You or your allies present the plan. You present it well. Then, along with thoughtful issues being raised, come the confounding questions, inane comments, and verbal bullets- either directly at you or, even worse, behind your back. It .matters not that the idea is needed, insightful, innovative, and logical. It matters not if the issues involved are extremely important to a business, an individual, or even a nation. The proposal is still shot down, or is accepted but without sufficient support to gain all of its true benefits, or slowly dies a sad death.

It can be maddening. You end up flustered, embarrassed, or furious. All those who would benefit from