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The four pillars of profit driven marketing : how to maximize creativity accountability and ROI

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The Four Pillars of Profit-Driven Marketing helps you achieve what has always eluded marketers-an accurate determination of marketing ROI. Inside, youll find the secrets to maximizing return on every marketing dollar spent by combining modern measurement technologies and contemporary organizational design. Apply the four pillars of marketing, and you will strengthen connections with customers, improve creativity and accountability within your organization, and attain the new, fifth p of marketing-profit.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 Moe t

Penerbit

New York : Mc Graw-Hill., 2009

Deskripsi Fisik

viii, 232 hal. : 23 cm.

Bahasa

English

ISBN/ISSN

9780071615051

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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