Text

Not for free : revenue strategies for a new world

---

Back in the days of the dot-com bust, it was common to mock entrepreneurs and investors for thinking they could be successful without a clear and credible plan for how their business would make money. Those taunts of start-ups and spin-offs were deserved. Yet over the last decade weve seen established companies with decades of success suddenly find themselves in the same position-without a business model that fits the reality of their competitive market.

Business model disruption is rampant, not because companies have stopped offering products that people want but because consumers stopped being willing to pay for many products at the same levels in the same ways. Free took hold of consumer consciousness in no small part because of the hollow promises given by many Internet start-ups.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.8 Ber n

Penerbit

Boston : Harvard Business Press., 2011

Deskripsi Fisik

vi, 224 hal. : 25 cm.

Bahasa

English

ISBN/ISSN

9781422131671

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Pemasaran

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar