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Manager`s guide to marketing, advertising, and publicity

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The average American is exposed to as many as 5,000 marketing messages per day-so its more important than ever to create the most effective marketing and advertising campaigns as possible. Managers Guide to Marketing, Advertising, and Publicity explains
1. The 14 principles of marketing communications strategy
2. Common marketing mistakes to avoid
3. Techniques for creating powerful marketing messages
4. The many choices for delivering your marketing message
5. How to take full advantage of digital platforms

Today, you must come up with a bigger, better, brighter marketing campaign, or youre guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century

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Доступность

Detail Information

Название серии

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Номер вызова

658.84 Cal m

Издатель

New York : Mc Graw-Hill., 2010

Сопоставление

xx, 252 hal. : ilus. ; 23 cm.

Язык

English

ISBN/ISSN

9780071627962

Классификация

658.84

Content Type

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Media Type

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Carrier Type

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Редакция

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Тема(ы)

Manajemen Pemasaran

Специфические детали информации

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Заявление об ответственности

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Other version/related

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