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Earth, inc. : using natures rules to building sustaninable profits
Earth, Inc. shows, in a very enlightening yet practical way, how companies can create
real and lasting value by working toward a sustainable destination that is informed by the
existing laws of our biosphere. In doing so,
Dr. Unruh has managed to write a very valuable
book that is an essential addition to the sustainability practitioners toolbox.
-BILL MORRISSEY VP, Environmental Sustainability, The Clorox Company
Earth, Inc. provides counterintuitive management lessons and a practical
blueprint to address sustainability. It will also help you build credibility
for your sustainability investments.
-RYAN SCHUCHARD Manager, Environmental Research & Innovation, BSR
Gregory Unruhs biosphere rules, his notion of a value cycle, and his prescription
of embeddedness will change the way we think of sustainability in business. Building
a sustainable global economy is one of the most crucial challenges of our time and
the answers, as it turns out, were staring us in the face.
-ANGEL CABRERA
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