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Applied business research : qualitative and quantitative methods

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This book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product.

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Availability

Detaylı Bilgi

Serinin Başlığı

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Çağrı Numarası

650.072 Cav a

Yayıncı

Australia : John Wiley & Sons Australia, Ltd., 2001

Karşılaştırma

xvi,472 pages. : 24 cm.

Dil

English

ISBN/ISSN

0471341266

Sınıflandırma

650.072

İçerik Tipi

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Media Tipi

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Taşıyıcı Tipi

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Sürüm

3rd ed.

Konu

Research of Business
Riset Penelitian Bisnis

Özel Detaylı Bilgi

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Sorumluluk Beyanı

Robert Y. Cavana

Diğer Sürüm/İlişkili

Dosya Eki

Yorumlar

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