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The infinite asset: managing brands to build new value

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Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 Hil t

Penerbit

Boston, Massachusetts : Harvard Business School Press., 2001

Deskripsi Fisik

xii, 238 p. : ill. ; 25 cm.

Bahasa

English

ISBN/ISSN

1578512492

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing
Brand name products

Info Detail Spesifik

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Pernyataan Tanggungjawab

Sam Hill

Versi lain/terkait

Lampiran Berkas

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