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Discover your CEO brand: secrets to embracing and maximizing your unique value as a leader

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Why you need a brand-- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition - what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.4 Bat d

Penerbit

New York : McGraw-Hill., 2012

Deskripsi Fisik

xx, 230 p. ; 24 cm.

Bahasa

English

ISBN/ISSN

9780071762861

Klasifikasi

658.4

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Leadership
Chief executive officers
Branding (Marketing)
Corporate image

Info Detail Spesifik

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Pernyataan Tanggungjawab

Suzanne Bates

Versi lain/terkait

Lampiran Berkas

Komentar

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