Strategic alliances: three ways to make them work

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Strategic alliances: three ways to make them work

Steinhilber, Steve - Nama Orang;

In Strategic Alliances, Steve Steinhilber proves that, despite the odds, alliances are critical to the business strategy for companies competing globally: customers want integrated solutions to their problems, and that's pushing companies to work together to create differentiated offerings. Equally crucial, well-managed alliances generate important forms of business value, including new products and accelerated growth.

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Judul Seri: Memo to the CEO
No. Panggil: 658.04 Ste s
Penerbit: Boston, Massachusetts : Harvard Business Press., 2008
Deskripsi Fisik: 148 p. ; 19 cm.
Bahasa: English
ISBN/ISSN: 9781422179703
Klasifikasi: 658.04
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Manajemen Organisasi
Strategic alliances (Business)
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Steve Steinhilber

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