➤
Image of The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
Penanda Bagikan

Text

The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing.

Ketersediaan
#
Cadangan (Cadangan) 658.8 Dem t c.1
30566
Tersedia namun tidak untuk dipinjamkan - Baca Di Tempat
Informasi Detail
Judul Seri
Marketing, Manajemen
No. Panggil
658.8 Dem t
Penerbit
New Jersey : Wiley.,
Deskripsi Fisik
xii, 228 pages : illustrations ; 23 cm.
Bahasa
English
ISBN/ISSN
9781119059721
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Marketing
Marketing - Strategi Pemasaran
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
Komentar
Anda harus masuk sebelum memberikan komentar