The agile marketer: turning customer experience into your competitive advantage

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The agile marketer: turning customer experience into your competitive advantage

Smart, Roland - Nama Orang;

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development.

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Cadangan (Cadangan) 658.8 Sma t c.1

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Informasi Detail

Judul Seri: Manajemen, Marketing
No. Panggil: 658.8 Sma t
Penerbit: Hoboken : Wiley., 2016
Deskripsi Fisik: xiii, 219 pages ; 24 cm.
Bahasa: English
ISBN/ISSN: 9781119223009
Klasifikasi: 658.8
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Marketing
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Smart, Roland

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