The China factor: leveraging emerging business strategies to compete, grow, and win in the new global economy

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The China factor: leveraging emerging business strategies to compete, grow, and win in the new global economy

Karam, Amy - Nama Orang;

The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research.

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Informasi Detail

Judul Seri: Marketing
No. Panggil: 658.81 Kar t
Penerbit: nju : Wiley., 2016
Deskripsi Fisik: xvi, 285 pages ; 24 cm.
Bahasa: English
ISBN/ISSN: 9781119274018
Klasifikasi: 658.81
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Manajemen Pemasaran
Marketing
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Karam, Amy

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