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The China factor: leveraging emerging business strategies to compete, grow, and win in the new global economy

The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research.

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Informasi Detail
Judul Seri
Marketing
No. Panggil
658.81 Kar t
Penerbit
nju : Wiley.,
Deskripsi Fisik
xvi, 285 pages ; 24 cm.
Bahasa
English
ISBN/ISSN
9781119274018
Klasifikasi
658.81
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Pemasaran
Marketing
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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