The new rules of sales and service: how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

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The new rules of sales and service: how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

Scott, David Meerman - Nama Orang;

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'--there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack.

Ketersediaan

Cadangan (Cadangan) 658.8 Sco t c.1

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Informasi Detail

Judul Seri: Marketing
No. Panggil: 658.8 Sco t
Penerbit: New Jersey : Wiley., 2016
Deskripsi Fisik: xi, 292 pages ; 24 cm.
Bahasa: English
ISBN/ISSN: 9781119272427
Klasifikasi: 658.8
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: Revised and expanded edition.
Subjek: Marketing
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Scott, David Meerman

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