Gaya APA

Fisher, K, L., Hoffmans, L. (2012). Markets never forget (but people do): how your memory is costing you money--and why this time isn't different . Hoboken: John Wiley & Sons, Inc.

Gaya MLA

Fisher, Kenneth, L.., Hoffmans, Lara.. "Markets never forget (but people do): how your memory is costing you money--and why this time isn't different". Hoboken: John Wiley & Sons, Inc, 2012. Text.